BCjobs Blog

Employers who grasp the connection between marketing techniques and talent attraction stand to gain the upper hand. Strong brands know who they are and engender consumer loyalty by living a life of alignment. This helps consumers know what they stand for and understand how to interact with them. To illustrate the point, let’s use the McDonald’s brand. No one would walk into a McDonald’s restaurant in search of a spaghetti dinner. Nor would we sit down at one of their molded plastic tables and expect wait staff to arrive with an order pad. We know McDonald’s for what their brand is: speed, a fairly consistent menu across geographies, and a standard ordering process that begins at the cash register.

Every independent business owner knows that competing against the big boys for top talent has always been tough contest to win. With their well-recognized brands and rich benefits packages, large companies seem naturally to have what it takes to attract and retain great employees.

Every employer wants to be considered an employer of choice given today’s shrinking labour force and employee shortages. This is a fancied-up way of saying that the company is a great place to work.