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BCjobs Blog

Archive for the ‘Employer Branding’ Category

December 4th, 2014

Focus on Employer Brand to Reach BC Talent

Focus on Employer Brand to Reach BC Talent

Focus on Employer Brand to Reach BC Talent Companies are upping their investment in employer branding for 2015. This surge is influenced by an increasingly competitive labour market and growing evidence for the effectiveness of branding to hire. Evidence such as that found by the Talent Trends 2014 report, that asked 18,000 fully-employed professionals across […]

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September 11th, 2014

Why an Honest Culture is Essential for Growth

Why an Honest Culture is Essential for Growth

Honesty is not always the best policy. This is something that I have learned from spending the last decade with a man who is terrible at little white lies. Having your husband gaze into your eyes and tell you, “That haircut is weird!” or “You look kind of puffy, are you tired?” is no fun. […]

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May 29th, 2014

How to Make Canadian Millennials Choose You

How to Make Canadian Millennials Choose You

Millennial job seekers are Googling your company. They want to see if your employer brand appeals, to know what your company culture is like, and find out what kind of perks come with your jobs. If you want to attract quality Canadian Millennial candidates you must build an engaging employer brand. A strong employer brand […]

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May 8th, 2014

3 Questions That Lay the Foundation for Employer Branding

3 Questions That Lay the Foundation for Employer Branding

At BCjobs.ca we encourage all of our employers to spend some quality time filling out their employer profile. This is because on BCjobs.ca your profile is the first impression jobseekers will have of your company. A well crafted Employer profile, with a high quality logo, company colors, and inviting welcome message converts jobseekers into applicants. […]

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May 17th, 2013

Learn Facebook Recruiting Best Practices from the Masters

Learn Facebook Recruiting Best Practices from the Masters

When it comes to learning new tricks, examples go a long, long way. It’s one thing to read tips and tricks about how to recruit, create an employer brand, and implement social media strategies, but actually seeing these practices in action can take your comprehension to the next level. Facebook recruiting is still relatively new […]

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April 23rd, 2013

Get Social With Your Recruiting

Get Social With Your Recruiting

From handing in resumes face-to-face, to following up with candidates by phone, to the hologram interviews I’m convinced the future will hold, recruiting is, always has been, and always will, be about human interaction. That’s why the idea that social recruiting is new, or somehow more complex and risky than any other kind of recruiting, […]

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September 24th, 2012

How to highlight your employer brand & company values with video

How to highlight your employer brand & company values with video

With today’s technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization.

Be real, be honest, and focus on presenting your company in an authentic way to potential applicants.

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December 7th, 2011

The War for Talent: Branding 101 to the Rescue

The War for Talent: Branding 101 to the Rescue

Employers who grasp the connection between marketing techniques and talent attraction stand to gain the upper hand. Strong brands know who they are and engender consumer loyalty by living a life of alignment. This helps consumers know what they stand for and understand how to interact with them. To illustrate the point, let’s use the McDonald’s brand. No one would walk into a McDonald’s restaurant in search of a spaghetti dinner. Nor would we sit down at one of their molded plastic tables and expect wait staff to arrive with an order pad. We know McDonald’s for what their brand is: speed, a fairly consistent menu across geographies, and a standard ordering process that begins at the cash register.

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September 1st, 2011

The Myth of the Unique Employment Proposition

The Myth of the Unique Employment Proposition

Is there such a thing as a completely unique employment brand? Perhaps if you are the White House, Disneyland or Google. Most employers, however, struggle to determine what is truly unique about them that can attract candidates who have many choices.
Healthcare organizations describe themselves as “caring” places, where “you can make a difference.” Companies tell us that it’s all about “collaboration,” where your colleagues “feel like family.” Others speak in general terms about “career growth and opportunity.”
How do you cut through the clichés and create something memorable and enticing to candidates, especially when you may not have one startlingly unique attribute to advertise? Consider the following:

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May 4th, 2011

The Zappos Story: How Creating a Corporate Culture Drives Recruitment and Business Development Objectives

The Zappos Story: How Creating a Corporate Culture Drives Recruitment and Business Development Objectives

If there is one company whose outlook and understanding of corporate culture impresses me, it is Zappos. What started as an online shoe retailer with an aim of providing the widest selection of footwear, later became a full-line clothing and merchandise provider with an annual revenue of over 1 billion USD. Their revised goal was to provide exceptional customer service to prompt repeat business. This has become their recipe for success.

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