You're using an older version of Internet Explorer that is no longer supported. Please update your browser.
You're using an older version of Internet Explorer and some functionality may not work as expected. Please update your browser for the best experience.

BCjobs Blog

Posts Tagged ‘employer branding’

April 6th, 2011

Employer Branding and Social Media — If You Build It, They Will Come

Employer Branding and Social Media -- If You Build It, They Will Come

Once upon a time (sometime around 2005), most companies had mastered the art of using online tools to promote their products or services. Their websites were primarily focused on business activities and while some banner advertising and basic search engine optimization helped advertise their business on the web, it did little to promote the company brand to potential recruits. For that companies posted opportunities on their websites and possibly advertised them on BCjobs.ca or other job seeker sites.

Read More

December 15th, 2010

You are what Google says you are

You are what Google says you are

On average, people do 22 Google searches per day, each lasting about 11 seconds. Google has replaced encyclopaedias, directories and even ‘Mom’ in many cases (don’t tell her I said that) as the go-to resource for seeking answers. So it should come as no surprise that when people want to find out more about what kind of company yours is to work for, they ask Google.

Read More

November 25th, 2010

Not just a pretty face. Give your brand a little personality.

Not just a pretty face. Give your brand a little personality.

Social media is all about transparency. This can be a good thing! It’s a great opportunity for your company to share what it’s really like to work there, and show off the personality of your brand and your people. So how can you highlight the personality of your staff, and the environment of your company on sites like Facebook?

Read More

June 28th, 2010

Wikipedia & Your Employer Reputation

Wikipedia & Your Employer Reputation

Yes, yes, Wikipedia is not exactly the latest technology, but it still delivers on providing the latest information on anything, including your organization and its reputation as an employer.

Read More

June 28th, 2010

Building an Internal Brand

Building an Internal Brand

While recently on a trip down in the US, I was asked to participate in a taste test for Coke vs. Pepsi. Really… taste tests are still around. And this got me thinking about branding and how HR can make a difference to a corporate brand.

Read More

September 24th, 2009

Keeping It Real

Keeping It Real

Employees aren’t looking for perfection; they just want authenticity. They want to work for companies they can trust to be who they say they are and do what they say they’ll do, companies whose stated values are actually evident in the way they operate. Sound gooey?
Numerous studies deliver hard data to support it.

Read More

February 23rd, 2009

The Four Ps of Hiring: HR Takes a Lesson from Marketing

The Four Ps of Hiring: HR Takes a Lesson from Marketing

Every independent business owner knows that competing against the big boys for top talent has always been tough contest to win. With their well-recognized brands and rich benefits packages, large companies seem naturally to have what it takes to attract and retain great employees.

Read More

December 2nd, 2008

Going green to enhance your employment branding efforts

Going green to enhance your employment branding efforts

So, you think creating an employment brand will help your organization attract, retain and repel employees – you are right on! Companies large and small are seeing a significant increase in the ROI of recruitment and retention programs by creating an employment brand.

Read More

December 2nd, 2008

Benefits of employer branding

Benefits of employer branding

Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help.

Read More

December 2nd, 2008

The next frontier in the war for Canada’s talent

The next frontier in the war for Canada's talent

A positive and successful employer brand leads to greater retention and recruitment of top-notch employees and results in overall higher company productivity.

Now let’s talk about the next step…

Read More