How to attract the players when the game itself has changed?
AART Accessibility, Authenticity, Relevancy and Trust. These are the traits that your company must exhibit to attract and recruit Generation Y (born between ~1979-1999), according to Lauren Friese from www.talentegg.ca in a recent webinar. A member of the where you want it, when you want it generation herself, Lauren has some excellent assertions which I think really embody this demographic.









