Is there such a thing as a completely unique employment brand? Perhaps if you are the White House, Disneyland or Google. Most employers, however, struggle to determine what is truly unique about them that can attract candidates who have many choices.
Healthcare organizations describe themselves as caring places, where you can make a difference. Companies tell us that its all about collaboration, where your colleagues feel like family. Others speak in general terms about career growth and opportunity.
How do you cut through the clichés and create something memorable and enticing to candidates, especially when you may not have one startlingly unique attribute to advertise? Consider the following:
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BCJobs.ca
Posts by BCJobs.ca:
September 1st, 2011
The Myth of the Unique Employment Proposition
August 31st, 2011
Time to Replace Your Objective Statement
With increasing regularity, job seekers draft a résumé with an opening objective statement section without realizing this can be a turn-off to employers. Objective statements, by definition, are a declaration of what you want out of your next position. Think, A stable position with room for advancement. However, employers rarely hire an applicant based on what the applicant wants, but rather based on what the applicant offers.
Read MoreAugust 24th, 2011
Making it Mobile
Ever consider offering flexible working? If youre like 88% of Canadian companies, you are already. Flexible working, whether telecommuting or allowing employees to work schedules that are personally customized, is part of the evolution that is taking place throughout the modern workforce. The workplace has evolved. As the traditional definitions of work have changed, so has the way it gets done.
Mobile workforces, where work is conducted outside of the office environment, is becoming increasingly popular. In 2010, 16% of the global workforce was employed in mobile working situations and it is expected that by 2020, this number will increase to 35%.
August 17th, 2011
Recruitment strategies: try recruiting non-traditional employees
Recruitment strategies become vital in a tight job market. Many companies succeed by hiring non-traditional candidates.
Read MoreJuly 27th, 2011
The 5 Ws of Online Portfolios and How to Do It!
Who: While portfolios have traditionally been used by creative professionals — artists, photographers, marketers, advertisers and designers — the rise of web communication and social media has brought online portfolios into the mainstream. For those looking for their first break or simply aiming to stand out from the crowd, upping the ante on your job search toolbox may make the difference.
Read MoreJuly 27th, 2011
Hot Fun In the City – How to Keep Your Job Search Cool This Summer
Whether you are looking for seasonal employment or searching for your next career opportunity, it is important to adapt your job hunting techniques to gain a competitive edge this summer. A common myth exists that no hiring gets done once the thermostat rises; however this isnt always the case. With important initiatives often commencing after Labour Day, many companies need to increase their headcount now to anticipate higher workloads.
So what are some tips to find a job as the temperature rises?
Read MoreJuly 27th, 2011
Facebook Friend or Foe
799 friends on facebook Wow! Sounds sort of like an accomplishment doesnt it?
But, who do you really know out of those 799 people? Guess who is reading the resume you just submitted to that huge advertising firm you really want a job with? Remember Ryan, that older guy from high school? Ryan has you on facebook (you never spoke in high school besides that one time you accidentally walked into him) and he is now searching your profile and notices all the party pictures, that not so friendly page you liked, and your recent status update of having a few double caesers on your lunch break.
Read MoreJuly 20th, 2011
4 Google+ Features that Recruiters will LOVE
Barely 2 weeks old and the buzz of Google+ has already taken over technology blogs, business sites, and my personal Facebook feed (invites anyone?). According to a recent article in PC World, estimates for the social networks user base run as high as 5 million (not quite the 200 million of Twitter or 750 million of Facebook, but its only been 14 days). I recently received my own invitation and cant stop reading anything and everything about the new social site. Like its social networking cousins, Google+ has the potential to further revolutionize business from new marketing and advertising techniques to personalized and quick customer service responses. But what effect will Google+ have on the recruiting world?
Read MoreJuly 13th, 2011
Everything I needed to know about Recruiting I learned in Kindergarten
My kids have always summed up my career in this fashion: People pay mommy lots of money to find other people. They have never questioned the logic of this. Mommy plays a mean hide n seek. Now that my baby has graduated from Kindergarten, I have come to realize that really, some of the most important elements of recruiting he has now mastered. Since school let out Ive been watching him interact with his friends and heres what Ive found…
Read MoreJune 22nd, 2011
A Word About References
References remain a vital component of every well-planned and carefully considered job search.
What is your approach to finding and sharing reference names? Is there more you could do? Do you need to choose new references? Is it even necessary to worry about it? Lots to consider in this often neglected topic.
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