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Recruitment strategies: try recruiting non-traditional employees


Recruitment strategies: recruit non-traditional employeesRecruitment strategies become vital in a tight job market. Many companies succeed with recruitment strategies that include hiring non-traditional candidates.


  • 1-800-Flowers meets peak period demands by hiring teachers and retirees on a seasonal basis.
  • IBM turned to the National Technical Institute for the Deaf to find precision machinists. IBM also runs a recruitment program designed to recruit employees with disabilities.
  • Concentra, a manage healthcare company, actively recruits the spouses of military personnel.
  • Trade unions turn to National Association of Women in Construction to help them cope with the skilled labour shortage
  • Alpine Access sets itself apart from traditional call centres that hire young male workers. The company instead focuses on hiring stay-at-home parents and retirees.

Sources for non-traditional employees include:

  • Family, friends and contacts of your current employees
  • People looking to immigrate — try global recruitment
  • Recent immigrants
  • Former employees
  • Homemakers
  • Stay-at-home moms and dads
  • Students — high school, college and university
  • Older workers — those in their 50s often struggle to find jobs after layoffs, in spite of their tremendous experience
  • Retired workers and semi-retired workers
  • Military employees and their family members
  • People with disabilities
  • Ethnic minorities
  • Newcomers to your community
  • Telecommuters
  • Part-time workers

By looking beyond the traditional job market, your firm may be able to overcome the skilled labour shortage.

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