Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help.
Employer branding sells your workplace culture, values and goals to potential and existing employees. By attracting and retaining people with the right fit, you can create a more productive workforce and position your organization for long term success.
Benefits of employer branding
1. A strong employer brand can help your organization stand out. With the shift to fragmented workforces of small and mid-sized businesses, it can be challenging to recruit and retain employees, if you don’t have a consistent employer brand.
2. Positioning your employer brand helps you attract and retain people who “fit”. With four generations in the workplace and a wide variance in employee motivations, a compelling employer brand can help you identify, attract and retain the right people.
3. A great employer brand can help you stand out, even when you don’t have the resources to offer traditional benefits or salaries. Many people prefer to work for employers aligned with their values. A great employer brand can help you become an employer of choice.
4. A distinct employer brand can streamline recruitment. By being clear about your organization’s values, goals and culture, you can avoid interviewing people who are out of sync with your organization. And you can increase applications from people who “fit”.
5. Great people seek out great brands. The best potential employees may not be the ones applying to random job postings. Great people seek out great employers who represent opportunities to fulfill their goals, achieve their dreams and live their values. By building a great employer brand, you can compel great hires to seek you out – rather than waiting for a job opening to come up.
Related to employer brands
• Employer branding the Web 2.0 way
• Seven steps to defining your unique employer brand
• Employee branding