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60 Seconds With Roger Hardy – Founder and CEO Clearly Contacts


Ask almost any executive and they’ll tell you that learning from others and developing mentors has been a key component of their own success. is therefore happy to bring to you the first of our 60 Seconds With… series, highlighting some of the successful business persons from right here in the Lower Mainland. The first in our series is Roger Hardy, Founder and CEO of Clearly Contacts.

Roger Hardy

Name: Roger Hardy
Title: Founder and CEO
Company: Clearly Contacts
Years at company: 10 years
Education: Bachelor of Arts in Political Science from Bishops University

Clearly Contacts was founded by Roger Hardy in 2000, with a mission to save the world from overpriced vision care products. Today, Clearly Contacts has become the largest online retailer in Canada, by offering an alternative method of purchasing eyewear online, and supplying customers the same designer brands and products offered in brick-and-mortar stores for half the price.

Clearly Contacts “customer first” doctrine has helped them create some innovative tools for their customers such as their Virtual Mirror and their “Find Your Perfect Fit” tool. Often imitated, but never duplicated, they pride themselves on their innovative and creative team and the revolutionary breakthroughs they have accomplished in eyewear retail thus far.

What made you decide to start Clearly Contacts?
I saw an industry that was in desperate need of a change.  Customers were being taken advantage of and that didn’t sit right with me.  I saw that the real price of a box of contact lenses and a pair of eyeglasses was a fraction of what optical stores were charging and knew there was room for improvement.

What makes Clearly Contacts unique?
Our culture is a very large part of what we are and how we operate.  We are committed, passionate about serving customers, and we offer a value proposition that is unmatched.

What does the Clearly Contacts stand for?
Delivering incredible value to customers and making a difference in the lives of people around us.
In general, what is the number one quality Clearly Contacts looks for in potential candidates? We are looking for people who demonstrate our core values.  Hard working, innovative, team players who have a bias to action, and a “do more with less” attitude.

What advice do you have for job seekers currently looking for employment?
Look for something that aligns with your core values.  Find a place where your goals match that of the organization.

What was the best decision you made regarding your career?
Going ahead and starting Clearly Contacts when I saw an injustice.  Taking action and just doing it.

Who are your professional mentors?
Graham Westin who is humble and hard working; Oprah who is self made and who gives back; and Tony Hsieh who has taken an average group of people and make them into an exceptional team.

Any professional reading you can recommend?
Crossing the Chasm

Are you involved in any professional associations, boards/committees or charitable organizations?
Young Presidents Organization – Vancouver Chapter.
Clearly Contacts charity, the Change the View Project, which donates eyeglasses to people in need.

What is your personal business philosophy/recipe for success?
Focus relentlessly on the customer and the rest takes care of itself.

If you or someone you know would like to be featured in our ’60 Seconds With’ segment, please contact us at

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