Crafting the Perfect Online Job Post: Tips for 2025

In today’s digital-first world, posting a job online is more than just listing duties. How to write a job posting in Canada 2025 it’s about telling a compelling story. Your job ad should inspire the right person to hit “apply.” It’s more important than ever to know how to craft job posts that speak directly to the talent you want.

Why Online Job Advertising Is Essential

Let’s face it, job seekers are online. According to Robert Half, over 85% of professionals in Canada start their job search on digital platforms like LinkedIn, Indeed, or specialized career sites. That means if your listing doesn’t catch attention quickly, it might get lost in the scroll.

The bonus? Online job ads are far more affordable than print and give you immediate insights. You can track views, applications, and even tweak headlines if needed. You just can’t do that with a newspaper ad.

The Current Hiring Landscape in Canada (2025)

To build better job ads, you need to understand what candidates care about. Here’s what’s shaping the 2025 hiring scene:

• Remote work is here to stay. A Robert Half report shows 29% of job ads offer hybrid work, and 12% are fully remote.

• Top in-demand jobs include data analysts, cybersecurity specialists, marketing managers, and healthcare professionals. Randstad Canada

• Unemployment is rising slightly. Stats Canada reported a 6.9% unemployment rate in April 2025, the highest since 2022, due in part to trade shifts and cost-of-living challenges. Source

How to Write a Job Ad That Stands Out

1. Start With a Clear, Click-Worthy Title

Your job title is what shows up in search results. Skip clever internal lingo and write something a candidate would actually search for, like “UX Designer” instead of “Digital Experience Ninja.”

2. Hook Them With the Summary

This is your pitch. Keep it short, honest, and exciting. What’s the opportunity? Why should someone care? What will they get to build, solve, or lead?

Example:
“Join our award-winning team as a UX Designer and shape how users interact with one of Canada’s top wellness platforms.”

3. Be Transparent About Compensation and Perks

According to Glassdoor, job posts that include salary ranges get 30% more clicks. You don’t have to list exact numbers, but ranges show transparency and respect. Mention growth opportunities, bonuses, team culture, or unique perks.

If your budget is flexible, say so. You can use phrases like “competitive salary based on experience” or “total compensation package includes bonuses, health benefits, and a remote work stipend.”

4. Break Down the Role Clearly

Use bullet points to list key responsibilities. Avoid the fluff and make it skimmable. Candidates should be able to picture their day-to-day within seconds of reading.

Make sure your language is action-oriented and results-driven. Instead of “helps with marketing,” say “plan and execute social campaigns across Instagram, LinkedIn, and TikTok.”

5. Spell Out What You Need (and What’s Nice to Have)

Separate must-have qualifications from “nice to haves.” This encourages more qualified candidates to apply while allowing room for growth. Too many hard requirements can intimidate great candidates who might otherwise thrive in the role.

6. Showcase Your Company Vibe

Talk about your values, mission, and what makes your team unique. Do you have weekly learning hours? Monthly hack days? A culture of mentorship or impact-driven work? Add it here.

Example:
“We’re a people-first team that values curiosity, growth, and a good meme thread. Our office is remote-first with in-person coworking days in Toronto.”

Where to Post Your Jobs in Canada

Use a mix of platforms to widen your reach:

• LinkedIn for professional roles and passive candidates

• Indeed Canada for mass reach

• Glassdoor to pair job ads with employer branding

• BCJobs.ca or Job Bank for targeted Canadian applicants

Bonus Tips for 2025 Success

• Use inclusive language. Tools like Textio can help detect bias

• Include a contact person for questions. This human touch increases trust

• Ask candidates to briefly address your top 3 requirements. This filters out generic copy-paste applications

What Candidates Really Want in 2025

If you want your job post to connect, think like a job seeker. According to Hays Canada’s 2025 Hiring Trends, candidates aren’t just chasing titles or pay anymore. They’re looking for purpose, growth, and flexibility.

Here’s what’s topping the list of job seeker priorities:

• Work-life balance: Over 61% of professionals say flexibility in schedule and location is a deciding factor

• Upskilling and development: Candidates want to know how your company invests in their growth. Mention mentorship, learning budgets, or time off for courses

• Clear values and mission: Job seekers are evaluating if your company aligns with their beliefs. Sustainability, diversity, and social impact all matter

• Transparency in hiring: From salary ranges to feedback during the process, candidates prefer companies that communicate clearly

Want to make your job ad stand out? Speak directly to these motivators.

Example snippet:
“We’re committed to your development. You’ll get a $1,200 annual learning budget, flexible work hours, and access to mentorship programs across the company.”

What NOT to Do in a Job Post

Sometimes, it’s easier to stand out simply by avoiding common mistakes. Here’s what to steer clear of:

• Vague job descriptions: Phrases like “fast-paced environment” or “must wear many hats” are often red flags

• Excessive requirements: Do you really need 7+ years of experience for a mid-level role? Trim the list to essentials

• No mention of compensation: While not always required, omitting pay details can signal a lack of transparency and deter applicants

• Walls of text: Break content into bullet points and short paragraphs. Attention spans are short, especially online

Final Thoughts

The best job ads don’t just list tasks. They inspire action. They’re written with the candidate in mind, reflect current trends, and speak directly to what people are looking for in their next role. In 2025, that means flexibility, purpose, transparency, and growth.

Take the time to do it right and you won’t just attract applicants. You’ll attract the right ones.

About the Author

BCjobs.ca is Western Canada’s largest job board, with a majority of the jobs coming from Vancouver. For over 20 years, BCJobs has connected job candidates with companies looking to add talent to their teams. Support the local job market by using BCJobs.ca.