Choosing where to advertise your jobs is important, but no matter how many page views a job site gets, if your job posts are not engaging, they will not attract the best talent.
At BCjobs.ca we see a constant influx of new job ads, we see what works, and what doesn’t.
So we thought we would share 3 tips for optimizing your job posts for job boards.
Use SEO to Get Your Job Posts More Traffic
The best way to get your ads seen by the right candidates is search engine optimization (SEO). The SEO of your ads depends on keywords, especially those used in the job title.
Basically, the words that your desired candidates are typing into Google, or job board searches, are the ones that you want to highlight in your ads. You will also want to include different forms of the same word, as targeting multiple variations of a keyword is another way to improve SEO.
You can use Google AdWords to help you find out what job seekers in your industry are using. Then incorporate those phrases and words into your job post, without distracting from the flow of the ad.
Here’s a quick example:
Creative Graphic Designer
Respectable design firm, looking to hire a creative graphic designer. We offer flexible hours, a great company culture, and an environment that fosters creativity.
All of the key words were used in a cohesive way, and not tacked on. The word creativity is included as it is a commonly used variation on the word creative.
Know Your Competition
Spend some time searching job boards as though you are a job seeker to see what’s already out there, and research your competition!
Make note of the job titles they use, how they structure their ads, and what they are offering candidates.
If you notice that your top competitors are all using certain words, or specific job titles, then you may want to do the same.
At the same time, try to see their ads from a job seeker’s point of view.
Notice which ads make you want to apply, and which ads turn you off, then ask yourself why.
Try to incorporate the aspects of your competitors’ ads that you like, and make an effort to avoid the parts you don’t.
Use Clear, Concise, and Active Language
Active job seekers spend hours on end staring at job ads. This is not a pleasant experience, and usually leads to a lot of “skimming.”
If your job post is overly long, wordy, and is not broken up into small paragraphs, or bullet points, then you are losing candidates.
Compare these two job descriptions:
Looking for an experienced Glazier to join our team. Your job will be to cut, assemble, fit, and attach metal-framed glass enclosures for showers, bathtubs, display cases, skylights, solariums, and other structures. Drive trucks to installation sites, and unload mirrors, glass equipment, and tools. Load and arrange glass and mirrors onto delivery trucks, using suction cups or cranes to lift glass. Move furniture to clear work sites, and cover floors and furnishings with drop cloths. To apply, please email your resume to Dan Hicks: [email protected] and include the word Glazier in the email title. We hope to talk to you soon!
We are looking for an experienced Glazier to join our growing team.
We offer you flexible work hours, competitive pay, and a positive work environment.
- Cut, assemble, fit, and attach metal-framed glass enclosures.
- Drive trucks to installation sites, and unload fragile items and heavy tools.
- Load and arrange glass and mirrors onto delivery trucks, using suction cups or cranes to lift glass.
- Move furniture to clear work sites, and cover floors and furnishings with drop cloths.
Apply today by emailing your resume to Dan Hicks: [email protected] and include the word Glazier in the email title.
We hope to talk to you soon!
The content for both job descriptions is exactly the same, but which one would you rather read?
Hopefully you’ll agree that number two is much easier on the eyes!
This job description works because:
- It uses active words: drive, cut, and fit.
- It uses positive language: “join our growing team”, and “We hope to talk to you soon!”
- It highlights what the job has to offer the job seeker.
- It ends with a call to action: “Apply today”.
(Job description adapted from CareerPlanner.)
To bring things back around to SEO, notice how many key words related to the trade are mentioned in this job post!
Try implementing these three tips when writing your job ads to improve your searchability, beat your competition, and get more applicants!
- Writing Interview Invitations & Templates
- 5 Ways You Can Improve Your Job Posts
- Creating a Letter of Offer