Senior Specialist, Marketing Planning
Posted Yesterday
Job Description
Senior Specialist, Marketing Planning
Location: Vancouver, BC, CA
Job Function: Sales and Marketing
BCLC exists to generate win-wins for the greater good.
For our people, our players, our communities, our industry, and our planet.
Lottery | Casino | Sports
Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.
We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.
Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.
We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
For those who prefer working in a community with others, we have two beautiful offices in convenient locations:
2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops
This is a Temporary 18 - 24 Months, Full Time opportunity
Expected Salary Range: $82,108.00 - $102,635.00 - $128,294.00
Our typical hiring range will be +/- 5% of the midpoint shown above
Factors influencing this decision include qualifications and market conditions for the role
The Company
For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.
The Role
The Senior Specialist, Marketing Planning (aka Marketing Product Owner), reports into the Manager, Marketing Planning (PlayNow & Sports), and is responsible for driving the retention & development strategies and objectives in alignment with the PlayNow marketing direction, outcomes, and strategic roadmap for all three jurisdictions (BC, MB & SK). In this role, you advocate for the needs of the players and business partners with the Agile marketing teams and ensure the team's solutions are aligned to the strategy and deliver to outcomes. You support the team by leading planning (breaking down the marketing roadmap into smaller components), prioritizing the backlog, and helping to remove roadblocks. You will often collaborate with other Enterprise Marketing team members or leadership as there is often cross-team opportunities and deliverables at play. As someone who is guiding the team to drive to key objectives, you are immersed in the data with your team members so that you are clear on what solutions are having the most impact to delivery and therefore will carry forward those learnings into future programs. This role is one of three that fall within the PlayNow focus area. There is also PlayNow Acquisition (iCasino & iLottery) and Sports Acquisition teams.
What you will accomplish
We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .
Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !
Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !
If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .
All candidates must be at least 19 years of age and legally eligible to work in Canada
Location: Vancouver, BC, CA
Job Function: Sales and Marketing
BCLC exists to generate win-wins for the greater good.
For our people, our players, our communities, our industry, and our planet.
Lottery | Casino | Sports
Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.
We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.
Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.
We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
For those who prefer working in a community with others, we have two beautiful offices in convenient locations:
2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops
This is a Temporary 18 - 24 Months, Full Time opportunity
Expected Salary Range: $82,108.00 - $102,635.00 - $128,294.00
Our typical hiring range will be +/- 5% of the midpoint shown above
Factors influencing this decision include qualifications and market conditions for the role
The Company
For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.
The Role
The Senior Specialist, Marketing Planning (aka Marketing Product Owner), reports into the Manager, Marketing Planning (PlayNow & Sports), and is responsible for driving the retention & development strategies and objectives in alignment with the PlayNow marketing direction, outcomes, and strategic roadmap for all three jurisdictions (BC, MB & SK). In this role, you advocate for the needs of the players and business partners with the Agile marketing teams and ensure the team's solutions are aligned to the strategy and deliver to outcomes. You support the team by leading planning (breaking down the marketing roadmap into smaller components), prioritizing the backlog, and helping to remove roadblocks. You will often collaborate with other Enterprise Marketing team members or leadership as there is often cross-team opportunities and deliverables at play. As someone who is guiding the team to drive to key objectives, you are immersed in the data with your team members so that you are clear on what solutions are having the most impact to delivery and therefore will carry forward those learnings into future programs. This role is one of three that fall within the PlayNow focus area. There is also PlayNow Acquisition (iCasino & iLottery) and Sports Acquisition teams.
What you will accomplish
- You build out data-informed retention & development marketing strategies and objectives.
- You make time to continuously review performance against objectives and act in accordance with what is needed.
- As part of the Planning team, you are contributing to the broader team's understanding about performance, sharing insights and learnings, and fostering ways to share that knowledge with the department.
- You collaborate with other Marketing Planning Sr. Specialists and leadership to build and align on the appropriate coordination required between teams (as needed) to successfully lead your respective areas with clarity.
- You are the key point of contact for all work in flight within your portfolio between our business partners and marketing leadership.
- You manage, refine, prioritize the Retention & Development marketing backlog for your team, know what items to focus on and can share the "why" behind its impact and importance.
- You work in lockstep with the Agile leadership team made up of Agile Coach, Scrum Master and yourself to successfully lead your respective team.
- You forge meaningful relationships with a wide range of leaders and team members across the enterprise, and many external stakeholders like vendors, clients, and service providers.
- You will help continue to foster a culture of collaboration and live up to BCLC's values.
- You have exceptional strategic marketing acumen.
- You are a creative and analytical problem solver - you can think creatively about the strategies you employ that will best deliver on the objectives you set out for the team.
- You are hyper-focused to delivering to marketing outcomes and know how to respond quickly when needed.
- You have a knack for leading and inspiring teams.
- You understand what it means to be a business partner within a wide and diverse network of internal & external leaders at all levels.
- You have a natural curiosity to understand the problem and its drivers before jumping to action.
- You are an excellent communicator who can succinctly synthesize the impact of your strategies and team solutions to all manner of stakeholders - product, operations, vendors and other marketers.
- Experience in the gaming industry (online casino or sportsbook, physical casino).
- Experience specifically with customer retention programs.
- Experience in performance marketing for eCommerce platforms
- Experience with Agile frameworks.
- Robust wellness programs to enhance your physical, mental, social, financial and career well being
- We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
- Our Play It Forward program provides volunteer hours for our people each year
- See all our rewards here
We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .
Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !
Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !
If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .
All candidates must be at least 19 years of age and legally eligible to work in Canada
About BCLC
Application closing date is 2024-07-15
Current Openings
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