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Village of McBride

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About

Through the Ministry of Forests, Lands, Natural Resource Operations and Rural Development (FLNORD), the Village of McBride has been awarded $92,014 from the Rural Dividend Program to complete a McBride Tourism Master Plan.

Founded as a railway town along the Grand Truck Railway in 1913, McBride has been predominantly dependent on a resource-based economy. Like many rural communities in BC, McBride has been struggling to recover from the 2008 recession and downturn in the forestry sector. McBride, although a resilient community, has not experienced the re-establishment of industry. This has necessitated a shift towards economic diversification and building on tourism strengths that have yet to be capitalized on.

The establishment of a Tourism Master Plan will enable McBride to profit on its proximately to pristine mountains, exceptional trail systems, historic connection to the Fraser River and foundation as a railway town with a 100-year-old Train Station. The Tourism Master plan will provide strategic direction to McBride’s growing tourism industry, promoting its many tourism assets.