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Tsunami Director of Marketing

Full Time
18 days ago
90,000 to 130,000 per year

Tsunami Solutions Ltd. is a SaaS technology company innovating in the field of safety monitoring with our cloud service solutions, smartphone apps, phone system, and satellite devices integration. Based out of Vancouver, Tsunami has recently transitioned to a fully remote local workforce.  This is an opportunity for you to create a role for yourself within a forward-thinking and innovative company that offers long-term career growth.

Who you are:

You are a self-directed person who is eager to work with a company that values empathy, empowerment, family, innovation, and excellence.  You have an interest in technological solutions, work well in a small and agile team environment, and believe in a growth mindset.  You have a passion for marketing with the energy and drive to follow your vision and make a difference.

This role will run all marketing activities including marcom, product marketing, market research, and overall branding. This role will lead the development and execution of our general marketing and communications strategy and will guide the implementation of that strategy. This role will report to the President, and work closely with Senior Management and our existing marketing team.

About you:

You are a persuasive marketing leader with a strong foundation across functional areas and an admirable track record in B2B growth marketing. While you excel at the strategic level, also enjoy jumping into the weeds with a growing team. You believe in what we do and are excited to apply your creative skills and expertise to market insights that lead to greater things.  Most importantly, you’re a charismatic and collaborative team player whose commitment to continuous improvement, excellent communication, and a culture of respect, makes you a trusted asset on every team.

 You have;

  • A passion for strategic marketing
  • 8+ years of marketing experience
  • 2+ years of experience in a senior role marketing SaaS or software
  • A track record of success in B2B growth marketing
  • The ability to move between high-level planning and tactical details
  • An obsession with understanding and delighting customers

Who we are:

We create innovative, user-centric, quality solutions to solve everyday problems for businesses and individuals across North America and beyond.  For over twenty years, we have been committed to the health and safety of all employees and work-life balance. Tsunami offers a robust wellness program, generous holidays, extended health and dental package, and education opportunities.  We are an equal opportunity employer that values inclusion, equity, and diversity. 

What you will do:

  • Marketing Leadership: Develop a yearly marketing budget and strategic plan for the marketing department functions and team.  
  • Content Marketing: Build and manage an editorial and email calendar as well as other content strategies to delivers content that supports Tsunami’s goals.
  • Market Research: Produce insights about how to position the right products at the right price to the right customers and identifying market trends. 
  • Digital Marketing: Craft digital marketing strategies, design content to fit each digital and social channels, and constantly monitor the analytics.
  • Marcom: Create engaging pitches and sales materials, manage press and media strategy, and attend conferences.
  • Brand positioning & SEO: Ensure that all content is on-brand and content are optimized for search engines.
  • Product Marketing: Ensure that the market understands the value of the company’s products and responsible for go-to-market strategy for new products.
  • Work remotely from your home anywhere in BC. 

Compensation offered will be based on your previous experience and education.  

Management and Executive