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Specialist, Promotions (FT, Perm)

Vancouver, BC
Full Time
9 hours ago
Specialist, Promotions (FT, Perm)

Location: Vancouver, BC, CA

Job Function: Sales and Marketing


BCLC's two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk'emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & Player Experience division at BCLC means you'll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience. As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC's commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships - in the most important sense of life, livelihood, meaning, and well-being - nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centred sustainable growth.

Job Summary:

The Specialist, Promotions executes the enterprise marketing promotional strategy, building promotional offers & events that support enterprise goals and business objectives. This role collaborates with the Team Lead & Customer Relationship Management (CRM) team on the execution of the second chance contest strategy, contributing to contest ideation, optimization and prize fulfillment with the goal to grow the enterprise player database and known play for lottery.

Key Accountabilities:
  • Executes the enterprise marketing promotional strategy building promotional offers & events that support enterprise goals and business objectives.
  • In collaboration with the Team Lead & Customer Relationship Management (CRM) team, executes the second chance contest strategy, contributing to contest ideation, optimization and prize fulfillment with the goal to grow the enterprise player database and known play for lottery.
  • Schedules and maintains an enterprise promotional calendar across all retail and online channels, working with Marketing Planning to ensure alignment to the overall Marketing calendar.
  • Develops and executes all player communication POS leveraged for retail promotions collaborating with gaming and channel teams on printing, kitting and distribution
  • Maintains POS vendor relationships driving efficiencies while ensuring adherence to timelines, budgets, processes.
  • Executes and sources promotional items that align to player/retailer needs, and corporate sustainability and social responsibility standards, including the development and maintenance of an inventory management system.
  • Executes winners promotional events at retail, ensuring promotions deliver on retailer/partner goals & objectives while providing an exceptional player experience.
  • Proactively manages projects, marketing requirements and deliverables, meeting deadlines and providing accurate and timely communication with stakeholders. Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
  • Proactively builds, develops, maintains and manages strong working relationships with various internal and external stakeholders to ensure successful development and execution of marketing plans and initiatives.
Minimum Required Qualifications:
Education and Experience
  • A university degree or diploma in marketing;
  • 3 to 5 years recent, related experience in consumer retail marketing or advertising agency environment with a retail marketing focus;
  • Experience in marketing, experiential marketing, advertising and branding, with an emphasis in the area of retail marketing;
  • An equivalent combination of education and experience may be considered.
Technical Requirements
  • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management;
  • Strong understanding of customer and market dynamics;
  • Solid knowledge of content marketing across multiple mediums;
  • Demonstrated experience in the development and implementation of strategic marketing plans;
  • Strong marketing communications skills and ability to deliver integrated marketing campaigns;
  • Excellent innovation in problem solving and demonstrated analytical thinking;
  • Proven leadership and/or teamwork skills;
  • Excellent interpersonal skills;
  • Excellent written and verbal communication skills;
  • Excellent presentation skills;
  • Ability to work to tight deadlines and multi-task with close attention to detail;
  • Exceptional time management and multi-tasking skills;
  • Strong computer skills (MS Office Suite);
  • Understanding of B.C. gaming industry would be an asset.
Additional Information:
  • Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada). Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.
  • To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the 2SLGBTQIA+ community.
  • BCLC values work life balance and offers remote work options for its employees.
  • Relocation assistance is available for successful job candidates.
  • If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to
  • For over more than a decade, we have been recognized as one of BC's Top Employers - and we are constantly seeking ways to improve our employee and player experience. To learn more about BCLC, please visit:
Please Note:
This opportunity will remain open until a qualified candidate pool has been established.
Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

Sales and Marketing