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Specialist, Content Marketing (FT, 13 mths)

Vancouver, BC
Full Time
7 days ago
Specialist, Content Marketing (FT, 13 mths)

Location: Vancouver, BC, CA

Job Function: Sales and Marketing


BCLC's two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk'emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & Player Experience division at BCLC means you'll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience. As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC's commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships - in the most important sense of life, livelihood, meaning, and well-being - nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centred sustainable growth.

Job Summary:

The Specialist, Content Marketing develops Content Marketing plans to support overarching business, marketing and player strategy objectives. The role contributes to the development of the overall content marketing strategy and collaborates with, ideates and supports the Content team, through the management of editorial meetings that develop cross-functional content opportunities, aid prioritization, and promote enterprise messaging.

The Specialist, Content Marketing also creates, monitors and optimizes digital content in market providing insights and recommendations that inform future Content Marketing plans.

Key Accountabilities:
  • Takes an editorial approach to develop a Content Marketing plan (related to the brand portfolio) to support overarching business, marketing and player strategy objectives. Contributes to the development of the overall content marketing strategy in collaboration with the Content Marketing team and other stakeholders, ensuring alignment with overall marketing and business strategies.
  • Manages the editorial process including regular editorial meetings, content management process and organization workflows for the assigned portfolio. Collaborates, ideates and supports the Content team, through editorial meetings to develop cross-functional content opportunities, prioritization and enterprise messaging.
  • Manages the creation and development of content to maximize player relevance and engagement across a multitude of digital touchpoints including web, social and digital signage in bricks and mortar. Ensures marketing content within owned communications channels aligns with the overall Player Experience strategy. Liaises with UX, Brand and Advertising and Player Experience to create and manage landing pages on BCLC's websites to support various player experiences.
  • Provides copywriting and content creation support across content touchpoints, translating brand and product strategies into informative copy and engaging stories that educate players about BCLC and it's suite of products. Provides editorial governance and support, so content is consistent with the brand voice, style and tone.
  • Manages the content management system and disseminates content via owned channels e.g. websites, digital signage, apps etc. ensuring the right content is served to the right players in the right channel at the right time.
  • Monitors and reports on content effectiveness, to develop new ways to optimize and test for future campaigns. Ensures all content is delivered on time and on budget and adheres to the correct advertising standards and guidelines.
  • Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, suppliers, regulatory and government bodies.
Minimum Required Qualifications:
Education and Experience
  • Degree or diploma in digital marketing, journalism or a related business discipline;
  • Minimum 3-5 years experience in content marketing, journalism, digital marketing, copywriting or a related discipline;
  • An equivalent combination of education and experience may be considered.
Technical Requirements
  • Demonstrated experience in the development and implementation of strategic content marketing plans;
  • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of content creation and content management;
  • Strong understanding of customer and market dynamics;
  • Solid knowledge of content marketing and brand storytelling across multiple mediums;
  • Strong marketing communications skills and ability to deliver integrated marketing campaigns;
  • Excellent innovation in problem solving and demonstrated analytical thinking;
  • Proven leadership and/or teamwork skills;
  • Excellent interpersonal skills;
  • Excellent written and verbal communication skills;
  • Excellent presentation skills;
  • Ability to work to tight deadlines and multi-task with close attention to detail;
  • Strong computer skills (MS Office Suite);
  • Understanding of B.C. gaming industry would be an asset.
Additional Information:
  • Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada). Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.
  • To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the 2SLGBTQIA+ community.
  • BCLC values work life balance and offers remote work options for its employees.
  • Relocation assistance is available for successful job candidates.
  • If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to
  • For over more than a decade, we have been recognized as one of BC's Top Employers - and we are constantly seeking ways to improve our employee and player experience. To learn more about BCLC, please visit:
Please Note:
This opportunity will remain open until a qualified candidate pool has been established.
Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

Sales and Marketing