Senior Marketing Manager, Global Sector & Channels Marketing

Posted 16 days ago

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Job Details

Full Time

Location

Job Description

Overview
At KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

As part of the global Brand & Marketing team, the Sector and Cross-Industry Channels Marketing team is dedicated to driving growth and enhancing brand positioning across various sectors and channels globally. They develop and execute strategic marketing plans, create high-quality content, and optimize event sponsorships to increase brand impact by collaborating closely with sector heads and their leadership teams.

What you will do

Develop marketing plans and overarching positioning for assigned sector verticals, collaborating with global sector heads to align business needs and marketing plans.
Utilize and interpret market research to identify trends, customer needs, and competitive positioning, applying insights to guide strategic content development.
Identify unique brand awareness opportunities to close the gap with non-clients through established industry outlets and forums.
Customize select global functional campaigns for sector-specific needs, collaborating with bridge campaign leads and global sector leadership teams for effective execution.
Optimize sector event sponsorships to increase brand impact and member firm lead generation, coordinating marketing activities around global industry event sponsorships.
Prepare and distribute marketing toolkits to member firms, ensuring high quality, timely distribution, and ease of customization.

What you bring to the role

A minimum of 7 years of marketing experience, ideally in professional services, a marketing agency, or a comparable corporate environment, with a preferred focus on the banking, capital markets, or insurance sectors.
Bachelor's degree from an accredited college or university or equivalent work experience.
Strong analytical skills and proficiency in digital marketing tools and platforms.
Excellent communication and leadership abilities.
Proven track record of driving successful marketing campaigns and achieving business goals.
Collaborative team player with the ability to work effectively across departments.

#LI-Hybrid
Providing you with the support you need to be at your best
Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG's Employee Relations Service team by calling 1-888-466-4778.

About KPMG

KPMG LLP is the Canadian member firm of KPMG International. We provide Audit, Tax, and Advisory services to many of the public and private business, not-for profit, and public sector organizations in Canada. Nationally, there are 40 offices and over 700 partners and 7,000 employees working together to help Canadian businesses achieve their goals. Leveraging the skills, knowledge and passion of our firm and our people allows us to serve our clients with uncompromising professionalism, cutting through complexity to provide valuable insight—in Canada and around the world. KPMG s.r.l./S.E.N.C.R.L. est le cabinet canadien membre de KPMG International Cooperative (« KPMG International »). Nous offrons des services professionnels en audit et en fiscalité ainsi que des services-conseils à une vaste clientèle composée notamment de sociétés ouvertes et fermées, d’organismes sans but lucratif et d’organisations du secteur public au Canada. KPMG compte 40 bureaux à l’échelle nationale, au sein desquels collaborent plus de 700 associés et 7 000 employés pour aider les sociétés canadiennes à atteindre leurs objectifs. Nous misons sur les compétences et le savoir-faire de notre équipe pour servir nos clients − au Canada et ailleurs dans le monde − avec rigueur et professionnalisme. Notre mission première : simplifier la complexité en proposant des perspectives éclairantes.