Senior Copywriter

As Senior Copywriter you immerse yourself in creative initiatives with the ability to conceptualize, develop and produce unique, strategy driven marketing collateral. In this role, you work with a large, cross-functional creative team to aid in the conception, development and execution of marketing assets across a range of platforms. This is a hands-on rolewhere you deliver impactful copy, set the bar for a skilled team of creative copywriters who you also lead and coach. You are a great communicator in every aspect, are able to pitch ideas and work created with passion and demonstrate drive to produce original and unique creative.

We're looking for a diverse skill set that will complement our branding initiatives as well as multi-platform solutions, with a detailed focus on print, product packaging and signage, editorial, social, film, photography, and digital. The Senior Copywriter will be responsible for the preparation of persuasive, compelling copy that motivates and inspires the Lush customer.

As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your business needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife

Reporting to the Managing Editor, the Senior Copywriter undertakes the following:

RESPONSIBILITIES:

Support the Managing Editor to ensure all copy created for Lush reflects the brand tone and personality and DEIB (Diversity, Equity, Inclusion and Belonging) standards

Lead and coach a team of copywriters which includes reviewing and approving work for release

Perform a final review of all customer-facing copy to ensure grammar, spelling, tone of voice, etc. are accurate and in line with the Lush style guide

Write and edit copy for all external-facing assets including headlines, web copy, emails, signage, editorial pieces and more for assigned POD (working group)

Provide mentorship, coaching and guidance for copy team members, aiding in their professional development and understanding of the Lush tone of voice

Proofread content written by external contributors to ensure it is engaging, error-free and on-brand

Conceptualize and present outside the box ideas and content for upcoming marketing campaigns in line with the strategic goals outlined in the business brief

Work with the Film and Photo team to develop and produce supporting copy for video assets

Work with the Digital Team to ensure all content appearing on the Lush website is optimized for search using SEO copywriting best practices

Work with the Creative Team to ensure all copy in layouts is accurate prior to release

Champion high creative standards, adhere to tight deadlines and implement last-minute changes as needed

You bring the following QUALIFICATIONS:

Required:

7+ years of professional writing experience in a studio, agency or corporate environment

Proven success in managing and mentoring a team of writers

A Bachelor's Degree in English, Communications, Creative Writing, Journalism, Marketing or related experience

Exceptional communications skills, both written and verbal

Demonstrated skill in developing and executing creative concepts

Demonstrated ability to mentor and develop other team members

Experience in writing advertising (digital and print), brand messaging, web copy, and other marketing collateral

Proficiency writing for print, as well as web copy with an understanding of search engine optimization (SEO) best practices

Experience with the creation of marketing materials from concept to production

Ability to effectively manage time and establish clear objectives and day-to-day priorities in a fast-paced work environment

A thorough, accurate and consistent work practice with an acute attention to detail

An energetic, enthusiastic, motivated and open-minded attitude

Preferred:

Experience working as part of an in-house copy team in an office environment

Experience writing longer editorial pieces, as well as conducting interviews for stories

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.

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