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Product Marketing Manager

Reference ID: l7rP1B
Sales and Marketing
Full Time
Vancouver, BC     

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There are two things behind every great sales and marketing team: a great product, and a great Product Marketer who knows how to tell the story. Someone who thrives on creating messaging and content that speeds prospects through the funnel. Someone with market intelligence that makes the product and sales teams swoon, and the competition cower in fear. Sound like you?

If it is, then Allocadia has the opportunity you’re looking for. Our growth trajectory puts us in need of a talented product marketing specialist ready to step up and make an immediate impact.

Who’s Allocadia

At Allocadia, we help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include category leaders like Juniper Networks, Embraer, VMware, Arc’teryx, and Charles Schwab, and we partner with market leaders including IBM, Oracle, Workfront and Marketo.

We are a SaaS company growing by leaps and bounds. We’re rapidly expanding – not just in revenue, but also in brand recognition throughout the marketing technology industry. Our marketing team is a high-energy group of tech-savvy pros who move quickly and get things done. We are energized by the challenge we face daily: building a brand new category of software and cementing our company’s role as the leader within it.

You will own:

•Being the in-house expert on Buyer personas
•Converting core product messaging into a spectrum of meaningful sales enablement and demand generation assets that ooze value and differentiation
•Articulating where and how we stack up in the competitive landscape so we can deflect, debunk and disrupt all comers
•Collaborating with Product Management and Training teams on product launches, both internally and externally
•Contributing to our vast array of go-to-market strategies to ensure an ever-expanding pipeline of leads and opportunities
•Travel within North America (up to 15%)

You have:

•A degree/diploma in Business or Marketing
•3-4 years’ experience in high tech marketing, preferably in B2B SaaS
•1+ years’ experience in product marketing
•Knowledge of B2B SaaS go-to-market processes and tactics
•Inside sales experience a powerful asset
•Pragmatic Marketing certification a nice-to-have

More about you:

•You know how to get to the heart of the challenge, taking time to analyze before acting
•You are a confident and clear communicator, able to earn trust from all audiences
•You partner easily with others to achieve objectives, and can also work and execute autonomously
•You have excellent writing, time-management, process and project management skills
•You are energetic and detail-oriented, with a strong work ethic to get things done
•You are highly intrinsically motivated and able to work in a fast-paced environment

We offer:

•The opportunity to help define the Marketing Performance Management sector
•The energy and ingenuity that defines the startup world
•The thrill of working with the biggest corporate logos in the world, and watching them become passionate advocates
•A get-it-done culture where effort and creativity are rewarded and failure is seen as the best opportunity to learn
•A great compensation package with benefits including dental, vision and critical illness

Posted: December 2, 2016
Closes:January 24, 2017
Email Address:
Company Info
51-200 employees

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About Allocadia

** We're growing and hiring! Check out our exciting career opportunities here:

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