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Media Buyer

Reference ID: helmkin-digital-media-buyer-online-advertising-facebook-sem-marketing-agency
Sales and Marketing
Full Time
Victoria, BC     

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Media Buyer - Online Advertising - Facebook - SEM - Marketing Agency

In this role you will:

As number crunching and data analysis is a big part of this role, the successful candidate must love statistics, Excel and be able to derive meaning from large amounts of data to make educated decisions on how best to achieve target KPIs.

-Experience successfully managing paid advertising campaigns
-Creative self-starter with an entrepreneurial drive that enjoys working in a collaborative team environment
-Passionate about metrics and love analyzing data to achieve results
-When you wake up in the morning, the first thing you do is check your stats
Does this sound like you?

Helmkin Digital is looking for experienced online marketers to support the growth of our paid digital advertising activity. Experience is ideal but we will also train the right people and recent graduates. In this role, you will work with the Performance Media Buying and Product Development teams to craft, build, and optimize CPL and CPS campaigns on Facebook or Google / Yahoo Search. Your ultimate goal is to drive high value customers for our clients and internally developed products.

  • Create and manage high-performing paid Facebook advertising or SEM campaigns
  • Prioritize and manage multiple tasks and projects simultaneously in an exciting and fast paced team environment
  • Use planning tools to conduct in-depth keyword analysis and competitive research to support and uncover high value opportunities. Where is the next big win?
  • Source offers and products for testing and provide feedback and results to client or internal product team. Why does or doesn't this product sell well? How do consumers respond?
  • Work with copywriters and designers to create and deploy landing pages and marketing hooks that increase conversion rates and the overall performance of your campaigns
  • Analyze and measure data from multiple sources and consolidate to find those winning pockets of traffic that get us so excited in the morning
  • Test, test and test again. Through ongoing review and optimization of ads, ad groups and creative -- you will lower the cost per lead (CPL) and cost per acquisition (CPA) of each campaign to ensure that KPI targets and goals are conquered
  • Identify new digital marketing opportunities and contribute ideas to the team that will help shape the scope and direction of future high value campaigns
  • Present findings and report on results. What is working and why? What are the next opportunities? How do we scale?

This is an opportunity to work with one of Victoria's fastest growing digital marketing and technology companies. If you love a challenge and are motivated to succeed in a fast paced, collaborative and innovative working environment -- please apply today! We're looking forward to meeting you.

Posted: October 11, 2016
Closes:December 10, 2016
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About Helmkin Digital

Helmkin is a goal focused media buying agency with a unique performance approach. We work with clients all over the world to deliver high value customers through excellent digital adverti...