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Marketing Lead Generation Specialist

Reference ID: uyvQX3YXVKWq

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Job Location icon
Kelowna, BC
Job Type icon
Full Time
Job Category icon
Sales and Marketing

Position Summary:

As a member of the Marketing team, the Marketing Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, outbound call campaigns, prospect lists, discovery and individual research. A dynamic personality with a drive to reach targets is essential!

Essential Functions:
  • Develop new business via telephone (inbound and outbound) and mass communication such as email and social media to uncover prospects within the target market
  • Follow-up on leads and qualify for sales
  • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel
  • Work with the Product Marketing Manager to develop and grow the sales pipeline to consistently meet quarterly revenue goals
  • Manage data for new and prospective clients within Salesforce, ensuring all communications are logged, information is accurate and documents are attached
  • Collect and record market intel to create informative databases
  • Prepare and report on qualified leads

  • Understanding of physician workflows and the clinic environment is an asset
  • Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint) with a focus on Excel
  • Demonstrate a history of successful critical thinking and problem solving skills
  • A proven track record of strong client relationships
  • Excellent phone skills and client service skills
  • Excellent written and verbal communication skills
  • Understanding of sales and marketing
  • Understanding of sales cycle and importance of sales pipeline
  • Proficient knowledge of Salesforce is an asset
  • Previous telemarketing experience is an asset

How to Apply

Posted: January 16, 2018
Closes:March 17, 2018