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Marketing Coordinator

Location
Victoria, BC
Details
Full Time
A month ago

As the Marketing Coordinator you’ll have the opportunity to help grow a company that works with industry-leading companies by building awareness, driving leads, and fostering engagement. This role offers exposure to multiple areas of marketing and the opportunity to rapidly build your experience. 

Responsibilities

  • Assists in setting marketing strategy
  • Updates website content in WordPress and schedules new blog posts for publishing according to the company’s content calendar
  • Supports content marketing efforts – helps set our content calendar, plan content for each buyer persona, publishes and promotes content
  • Maintains a content inventory and refreshes outdated content as needed
  • Supports SEO efforts by optimizing site content, internal linking, and building backlinks
  • Schedules email marketing campaigns including ongoing newsletters and promotions
  • Helps create sales enablement content such as case studies, feature guides, etc
  • Manages the company’s social media and participates in communities where our target audience is active
  • Reports on marketing performance and ROI
  • Updates job knowledge by participating in educational opportunities and reading trade publications.

Requirements

  • Excellent communicator, written and verbal
  • Highly creative with a passion for trying new initiatives
  • Post-secondary degree focused in marketing or communications
  • Good experience and understanding of English language, writing, editing
  • Detail-oriented with creative problem solving skills

Nice-To-Haves

  • Working experience in digital marketing
  • Demonstrable experience in SEO, email marketing, social media marketing, and / or advertising campaigns
  • Working knowledge of website and marketing analytics tools
  • Familiarity with Hubspot 

 

Why Join Crowd Content?

We’re a fun, energetic team on a trajectory to the top of our industry. When you join Crowd Content, you’re joining a high-performing team and experienced management that is focused on business and career growth. We believe in mentoring and supporting each employee as they work toward their personal and team goals.

Perks

  1. Career growth opportunities
  2. Downtown Victoria office (Yates Street)
  3. Flexible work location (home or office)
  4. Excellent benefits package
  5. Quarterly team events

Category
Sales and Marketing