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Chaoyin International School

25-year-experience Education Group Recruit Marketing Director (Canada/China)

Richmond, BC
Full Time
A month ago
7,000 per month

Chaoyin Education Group is a company that has been devoted to education since 1998. We have started the first international school in Richmond, B.C. in 2020. We’re seeking a full-time marketing director to begin immediately.

Employees are going to have opportunities to travel to China and other related country when needed. Also, we will have immigration opportunities for employees soon.

 Please send your cover letter with resume with other documents to


1. Proven skills, training and experience in marketing & recruitment.

2. Knowledge of current marketing opportunities and ability to create and follow through with a Marketing Plan including building and coordinating the school’s social media profiles and presence

3. Explore new ways to engage and identify new social networks to reach our target students.

4. Connect with influential media outlets and journalists to place stories about school news

5. Create content regularly to help grow the school’s community and international profile.

6. Experience with creating and managing an annual marketing and recruitment budget.

7. A background of at least 3 years of highly successful marketing and recruitment experience.




Marketing Plans Management

• Coordinate and develop marketing plans and initiatives for student and staff recruitment – locally and internationally;

• Analyze competitors, plan competitive strategies for educational product concepts, to develop an advertising program design;

• Develop, maintain, and enhance school’s social media accounts;

Enrollment & Recruitment

• Researches and writes articles for the school’s recruitment materials;

• Plan, develop, implement and evaluate a yearly enrollment management plan, including a recruitment and retention strategy;

• Design and oversee an annual calendar of enrollment events;

• Attend job fairs, Open Houses and for recruitment purposes;

• Organize and give presentations at parent information evenings;

• Evaluate the effectiveness of enrollment policies and procedures;

• Measure enrollment and recruitment performance through data tracking, including surveys, focus groups and exit interviews;

Communicate with Parents and Students

• Interview students/families and tour parents around the school for admission to school;

• Meet with parents virtually/ in person to enroll students based on their educational goals;

• Conduct webinars to generate interest and educate about potential students about the programs offered at the CIS;


• Be able to work evenings and/or weekends if needed;

• Performs related duties or tasks as assigned by the Head of School.



• Fluency in English and Chinese-Mandarin

• Strong communication skills, written and oral;

• Must legally be eligible to work in Canada at the time of application;

• Valid Class 5 BC Driver’s License;

• Knowledge of Microsoft Office;

• Strong communication skills, written and oral;

• Able to multitask and has good logical thinking;

• Commitment to promoting the school’s vision, mission and core values and to participating in school life.



• K-12 experience in education marketing and recruitment

• Graphic design, and image/video editing




About us

Chaoyin Education Group has been a leader in private K-12 education in China for the past 20 years with elementary, middle and high school schools in Qingdao, Shandong province. Chaoyin International School marks their first school abroad.

The school will be the first of its kind in Richmond incorporating the best practices of Western and Chinese education teaching instruction. The school will open with classes ranging from kindergarten to grade 7. One of the school’s featured programs is an Early and Late Mandarin Language Program (the first of its kind in Richmond). The EMLP begins with entry in kindergarten and grade 1. It is an instruction program where students learn and study in the mandarin language. The school is located in the central business area of Richmond at 10111 Bird Road, minutes away from Vancouver International Airport, Hwy 99, and the Knight street bridge.


Education and Training Sales and Marketing