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Manager, Marketing Media (FT, Perm) - Vancouver

Vancouver, BC
Full Time
2 days ago
Manager, Marketing Media (FT, Perm) - Vancouver

Location: Vancouver, BC, CA

Job Function: Sales and Marketing


Joining the Social Purpose team at BCLC means you'll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience. As a Crown Corporation that earns more than a billion dollars in annual profit , BCLC's commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships - in the most important sense of life, livelihood, meaning, and well-being - nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centred sustainable growth.

Job Summary:
The Manager, Marketing Media leads the enterprise media strategy and plans for marketing campaigns for BCLC products and initiatives. This role works closely with Planning and Account Management, and Creative teams to deliver effective campaigns that are on-brand and deliver the desired messages. The role manages relationships with media to negotiate competitive deals.

Key Accountabilities:
  • Leads the development of enterprise media strategies and works closely with the Media Agency of Record to plan for BCLC marketing campaigns. Works closely with Planning and Account Management, and Advertising teams to deliver on campaign briefs.
  • Oversees traditional and digital media campaign performance, ensuring campaigns are tailored to deliver the message to the right audience and the right time, refining or adjusting where necessary.
  • Establishes KPI's and reports out to the broader marketing team. Optimizes campaigns according to target market, geographic exposure, frequency etc.
  • Develops and manages traditional media budget, working closely with Planning and Account Management to ensure accurate costing and forecasting for the overall budgeting of marketing initiatives. Develops and manages operational budget.
  • Prepares RFP's as required.
  • Maintains awareness of most up to date media trends and identifies opportunities for new media strategies.
  • Proactively oversees the resolution of all issues within entire area of management and implements action plans ensuring the integrity and quality of outcomes.
  • Drafts Standards, Policies, Practices and Procedures, ensuring compliance and accountability for team under management.
  • Collaborates and fosters strong, productive, and positive relationships with key internal stakeholders, as well as external stakeholders such as Media Agencies.
  • Provides strong people leadership to the department by championing BCLC's vision, mission and Values In Action; practicing meaningful recognition; communicating with staff regularly; developing, coaching and mentoring team; conducting performance management, and supporting culture and change management initiatives.

Minimum Required Qualifications:
Education and Experience
  • Bachelor's degree in Marketing or a related discipline;
  • 5 to 7 years of related experience, including recent experience in planning and buying traditional media;
  • At least 2 years' experience in managing people;
  • An equivalent combination of education and/or experience may be considered.
Technical Requirements
  • Strong knowledge of the principles, concepts, practices, techniques and tools in the areas of advertising and marketing, including media planning and buying;
  • Demonstrated experience in strategic business planning and resource management in a leadership capacity;
  • Demonstrated experience developing and managing change with teams ensuring that sound change management and training principles are applied;
  • Ability to work cross-functionally and build support within the marketing team and among other stakeholders across BCLC in order to deliver on business needs;
  • Strong business acumen with a results oriented focus;
  • Exceptional time management and multi-tasking skills;
  • Demonstrated ability to analyze business situations and develop solutions;
  • Excellent interpersonal skills;
  • Excellent written and verbal communication skills;
  • Excellent problem solving and analytical thinking/innovation;
  • Strong computer skills - MS office suite;
  • Experience in the gaming industry is an asset.
Additional Information:
  • Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada). Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.
  • To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the LGBTQ2S+ community.
  • BCLC values work life balance and offers remote work options for its employees.
  • Relocation assistance is available for successful job candidates.
  • If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to
  • For over more than a decade, we have been recognized as one of BC's Top Employers - and we are constantly seeking ways to improve our employee and player experience. To learn more about BCLC, please visit:
Please Note:
This opportunity will remain open until a qualified candidate pool has been established.
Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

Sales and Marketing