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External Communications Manager

Location
Surrey, BC
Details
Full Time
5 days ago
Company: Coast Capital SavingsFederal Credit Union
Location:British Columbia (CA-BC), Surrey
Job Type:Full Time

What's the job?
The External Communications Manager leads, develops and implements Coast Capital Savings' media relations strategy to enhance Coast Capital Savings' public profile, brand and reputation. The External Communications Manager does this by initiating positive media coverage and public discussion of corporate initiatives and priorities; promoting Coast Capital's leadership in social purpose and as a next generation credit union.

This role reports into our Senior Manager, Public Relations and works closely with stakeholders across the business. This role manages public issues and publicity opportunities that can have a significant impact on Coast Capital's public brand and reputation, both positive and negative, affecting all employees, members and stakeholders.

What you'll get to do:
  • Develop and implement a media relations strategy to enhance Coast Capital's public brand, profile and media coverage, including development of strategic objectives and corporate metrics.
  • Provide expertise on communications, issues management and media relations. Serves as an influential advisor and strategist for sensitive and/or complex communication assignments and is Coast Capital's media spokesperson when required.
  • Build a network of relationships with the executive, management, internal subject matter experts, third-party product suppliers and other contacts in the communications, issues management and media relations industries.
  • Forge business opportunities and maintain working partnerships with media outlets and news personalities to leverage positive media coverage.
  • Work closely with our Public Relations agency of record and team of contractors to drive earned media coverage and opportunities for Coast Capital.
  • Develop and maintain Coast Capital's media policy and procedures.
  • Develop training programs and provides coaching and support to the Board, CEO, executive and key program spokespeople in media relations, including, but not limited to responding to reporters and providing on-the-record comments.
  • Develop and execute long-term and annual communication plans.
  • Advise Executive and management on strategic communication approaches, needs, priorities, methods and resources required to enhance communication responsiveness and effectiveness.
  • Develop strategies and activities to generate favourable news coverage and dissemination of information to enhance Coast Capital Savings' reputation in the community and industry. Develops and manages customized media relation approaches to garner earned media, maximize media opportunities and create positive news coverage.
  • Manage the efforts of the communications team in the development and implementation of communications, issues management and media relations strategies and activities to support Coast Capital's lines of business and back-office functions. Ensure the communications are consistent with the company's brand, vision, mission and objectives.
  • Manage and works with third-party suppliers to ensure communication activities are on brand and meet corporate and customer expectations
  • Lead for Toast to Coast, providing creative vision and direction to cross-organizational team in the production of the event.

  • Who are we looking for?
  • Bachelor's Degree or a diploma requiring 3 - 4 years of full-time study in Communications or Public Relations
  • Minimum 7 - 9 years of job related experience in Communications with a strong understanding of government and media.
  • Superior communication, writing and presentation skills
  • Sound knowledge of the financial services industry
  • Strong computer skills - Microsoft Office
  • A savvy member of a large, complex organization - skilled in working in a matrix environment, collaborative in building relationships, and smart in knowing how to prioritize competing interests and requests.
  • A self-starter who takes initiative to creatively identify and execute public affairs opportunities, responds quickly to issues, and recommends effective messages.
  • A supportive "team player" who views their role as helping and enabling their colleagues' success, as much as securing support for their own. No lone wolves.
  • Creative, innovative and strategic thinker, with strong analytical skills, sound judgment and excellent problem solving and decision-making ability.
  • Ability to multi-task and meet deadlines effectively.
  • Strong analytical skills, sound judgment and excellent problem solving and decision-making ability
  • Excellent understanding of the operations of the BC and national news media
  • At Coast Capital, we value diversity, equity and inclusion. We're not all the same and we like it that way. We don't just accept differences - we celebrate, support, and we thrive on them for the benefit of our employees, our members, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe, the more inclusive we are, the better our work will be.

    Why join Coast Capital Savings?
    Purpose is our North Star. We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.
    Committed to inclusion and engagement. We have an ongoing focus on equity, diversity, and inclusion and routinely track how we're doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.
    A career that grows with you. We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.
    Work where you're most effective. In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.
    Benefits that flex to the needs of you and your family. We offer comprehensive, customizable benefits for you and your family, so you can choose what fits best for you and your lifestyle.
    Retirement options. We also take care of our employees once they retire. That's why we offer the choice of a defined contribution or defined benefit pension plan or RSP's.
    Mortgage and auto financing benefits. Employees save thousands on their mortgages and auto loans with best-in-category benefits.
    Real Recognition. We recognize excellence throughout the year, through an online community that lets employees give kudos and thanks throughout the year. We're human, which means we like to have fun with events, celebrations, and recognition throughout the year.
    An award winning culture. We're a Platinum member of Canada's Best Managed Companies and are regularly recognized by Canada's Most Admired Corporate Cultures and the BC Top Employers Awards.
    We reinvest 10% back into the community. When we do well, our communities do well. That's why since 2000 we've invested over $90 million into our member's communities.
    Double your impact. Through our employee volunteer program, Coast Capital donates $10 for every hour you volunteer to a Canadian charity or non-profit of your choice.

    D&I at Coast At Coast Capital, we value diversity, equity and inclusion. We're not all the same and we like it that way. We don't just accept differences - we celebrate, support, and we thrive on them for the benefit of our employees, our members, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
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