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Email Marketing Specialist

Category:
Sales and Marketing
Type:
Full Time
Location:
Vancouver, BC     

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Position:  Email Marketing Specialist
Location: Vancouver, BC

TO APPLY: https://app.jobvite.com/j?cj=oyz21fwU&s=BCjobs

A bit about us...

SHOES.COM is the world's fastest growing private online footwear and apparel destination with over 500 brands and 8 million customers across the US and Canada. The company owns and operates SHOES.COM, OnlineShoes.com and SHOEme.ca. Our team continuously strives to meet our vision to become the premier global shopping destination for customers to get expert advice and discover leading, boutique and exclusive brands. It takes a dedicated team of brilliant people that are passionate about their work to make this vision possible! If you want to work for a company where you’ll be supported by strong leadership, inspired to be your best self, where you will be challenged, and where you can learn from your peers, then SHOES.COM is the place for you. 

A bit about your team...

We do more than sell shoes— in Marketing we sell an experience. We cultivate a beautiful brand and revel in sharing it with the world. We're innovators, artists, visionaries, graphic designers, analysts, social media experts and search engine specialists. We produce innovative, compelling campaigns that inspire and excite, and we take as much pleasure in marketing each campaign as we do in measuring its success. There's nothing quite like the thrill that comes from creating impactful, dynamic experiences, in ensuring that every step of our customers' visit is a successful one—it's the motivating force behind our every move.


Summary of the position...

The SHOES.com Email Marketing Specialist is responsible for managing email marketing campaigns, maximizing revenue opportunities from the customer database, and increasing repeat customer purchases across our family of brands:  SHOES.com, Onlineshoes.com, and SHOEme.ca.  You'll be expected to develop and track segmented, dynamic email campaigns to ultimately increase our business' amail marketing success. 

Responsibilities:

  • Supports the Email Marketing Manager by assisting in the production and deployment of email marketing campaigns working cross functionally with creative, merchandising and IT Development.
  • Responsible for deployment of co-op marketing emails, in collaboration with merchandising, creative, and brand/campaign planning teams as well as external partners
  • Ensure email campaigns follow the production schedule.
  • Assure quality control of all emails (spell check, edit, and format).
  • Proof format of emails.  
  • Set up A/B tests to test & learn and improve channel performance
  • Assist in the development of email creative, and then analyze performance by making recommendations to increase performance.
  • Perform necessary web research, including industry and competitor analysis.
  • Generate email campaign report results.
  • Other duties as assigned.

  Requirements:

  • Bachelor’s degree
  • 1-2 years of experience working in marketing, ecommerce background desirable.
  • Demonstrated ability to learn the components the understanding of SPAM, compliance issues, deliverability issues, and suppression management or related legislation that impacts email programs.
  • Demonstrated ability to learn industry statistics such as open rates, click-through rates, unsubscribe, conversion rates, etc.  
  • Experience working with large volumes of data.
  • Above average interpersonal and communication skills, detail oriented, with exceptional organizational skills.
  • Ability to effectively communicate (verbally and in writing)
  • Excellent attention to detail, strong analytical skills and an experienced problem-solver.
  • Strong initiative, ability to work independently, self motivated and deadline-driven.
  • Knowledge of HTML code preferred,  including email coding best practices and rendering troubleshooting
  • Experience working  with email service providers (Exact Target, Responsys, CheetahMail) preferred

Posted: December 9, 2016
Closes:February 7, 2017
Email Address:
Company Info
Size:
51-200 employees
Industry:
Technology
Retail

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