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Director of Marketing

Vancouver, BC
Full Time
5 hours ago

Director of Marketing

Start: Immediate

Duration: Permanent, Full-time

The Client

Leading provider of Operations Support Systems (OSS) software to the global communications industry. Headquartered in Vancouver, this client has a global Telecom client base and has enjoyed year-over-year revenue growth and profitability. They are currently expanding to meet the demands of our successful and growing company.

The Opportunity

Reporting to the Chief Marketing Officer, the Director of Marketing will lead the global Marketing team in a in a fast moving telecom software market. Candidates must have experience in global telecom software marketing. Ideally but not limited to related domains in residential broadband.

This role requires internal travels to major customer events and conferences. The successful candidate will work out of the Vancouver (preferred) or Ottawa office.

Job Description:
  • Develop and lead execution of marketing strategy for Incognito to encompass - awareness, digital marketing, account-based marketing, events marketing, regional marketing, PR/AR
  • Ability to craft messaging working closely with solutions marketing and products - for web, sales tools
  • Develop and execute events strategy encompassing industry events, workshops, customer event, webinars to support regional sales strategies
  • Develop and execute innovative digital marketing programs to create awareness of Incognito and generate high quality leads
  • Lead and maintain brand awareness and ongoing development of the brand to keep it contemporary
  • Manage PR/AR programs directly to develop and maintain relationships with key media and analysts
  • Lead and develop a junior marketing team based globally - act as mentor and provide leadership around key initiatives
  • Manage overall marketing budget - to budget and business conditions

Ideal Candidate
  • University degree - engineering or marketing
  • Minimum 8 years of experience in a similar position or industry
  • Must have telecom software marketing experience in a related marketing discipline
  • Experience spearheading international telecom events and/or large multi-day customer events
  • Experience managing a global team and proven track record in working and supporting a global sales team
  • Customer facing experience an asset - ie. leading workshops, presentations
  • Excellent verbal and written communications skills
  • Proven track record in account-based marketing strategy and execution
  • Meticulous attention to detail
  • Strong messaging experience - able to synthesize key messages and develop brand
  • Marketing automation - Hubspot, Pardot or similar
  • Web management - SEO

Apply today for immediate consideration or contact Jill Masalonga ( for further information. Candidates must be legally entitled to work in location advertised.

About Annex

Annex Consulting Group is a full-service consulting firm, specializing in staff augmentation contracting, permanent staffing, and outsourced solutions.

Not interested but know someone who is a fit for this role? Check out the award-winning Annex Referral Program .

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