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Best Buy Canada
Best Buy Canada Logo

Digital Marketing Developer

Reference ID: 831489

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Our Marketing Teams at Best Buy Canada are home to some of the most creative and strategic thinkers in the company. From graphic designers to writers, media analysts to the managers who bring it all together, Marketing is made up of diverse and talented people all committed to one goal: building lasting relationships with our customers.

Passionate about email marketing and its ability to drive measurable sales, the Digital Marketing Developer (or Email Marketing Designer as we sometimes refer to the role) has advanced HTML skills, a fine eye for detail, and experience using Adobe CC and an enterprise ESP. This individual uses their expertise and creativity to integrate full HTML files or creative elements into our ESP to build and QA e-newsletters and trigger emails, online forms and landing pages. The Digital Marketing Developer is a key role on a team that has big goals and is moving quickly to achieve them.

As an Digital Marketing Developer you will...
    • Set up and lead the deployment of highly dynamic and modular responsive email campaigns within expected timelines following our established process • Work alongside the Production, CRM and Loyalty teams in offering guidance in building, versioning and testing emails effectively based on campaign requirements • Set up complex dynamic automations: Lifecycle and event triggered emails and administer A/B testing • Test emails in multiple platforms and environments and ensure all QC checks have been administered for all email campaigns; Send already QA test to stakeholders for proofing and approval • Proactively identify and resolve problems and make necessary changes when needed

We hope you are passionate about...
    • Communication - strong written and verbal communication skills are key • Multi-tasking - strong organizational, analytical, and problem solving skills • Collaboration - positive and motivated team player who works well independently and in cross-functional teams

The experience we need...
    • 2+ years of proven experience deploying highly dynamic and modular emails through Salesforce Marketing Cloud (ExactTarget) or similar enterprise level ESP/marketing automation tools: Adobe Campaign, Responsys, StrongView and/or Silverpop • 2+ years of experience understanding HTML and CSS with directly related experience managing and executing email marketing campaigns • Strong understanding of Canada's Anti-Spam regulation (CASL) and best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, etc. • Proven experience and strong understanding of best practice in handling data responsibly

Bonus points...
    • Previous experience with AMPscript, ExactTarget API, Automation Studio & Journey Builder • Prior experience with other product offerings within the SFMC suite: SMS, social, landing pages, PI • Fluent in French • JavaScript

We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology

Posted: December 8, 2018
Closes: February 6, 2019
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Company Info
10,000+ employees

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About Best Buy Canada

Visit our career center at for a full listing of positions in our Retail Stores, Geek Squad, Distribution Centers or Canadian Head Quarters (CHQ). Best Buy Canada is one of ...