Demand Generation Manager
Reference ID: mrWCM9
Sales and Marketing
Allocadia is a software company that’s growing by leaps and bounds. We’re rapidly expanding–not just in revenue, but also in brand recognition throughout our industry.
As part of this growth, we’re now creating a Demand Center of Excellence to deliver strategic, highly targeted demand generation programs leveraging marketing operations best practices.
Allocadia’s marketing team is a high-energy group of tech-savvy pros who move quickly and get things done. We are energized by the challenge we face daily: building a brand new category of software and cementing our company’s role as the leader within it. In addition to working with and learning from a great team, you’ll have the best marketing technology to play with: Marketo, Salesforce.com, Uberflip, and Allocadia, to name a few.
This is a role for a technical yet creative marketing professional. Someone who understands how our future customers want to engage, can execute flawlessly, and align seamlessly with our marketing, sales and customer experience partners.
This is an important role in deploying our evolving demand generation strategy that will support our growth plans. You’ll be able to participate in the ongoing development of this strategy - which will be a significant career booster on your professional development path.
Join our leading-edge marketing team and make a tangible, immediate impact on one of Vancouver’s best tech companies.
You’ll be responsible for:
•Delivering world-class demand generation programs via Marketo
•Collaborating on the development of Allocadia’s demand generation strategy
•Owning the operational structure and execution of demand gen initiatives
•Nurture program monitoring and optimization
•Conference/field event promotion and coordination
•Webinar promotion, and coordination
•Database and segmentation management, in collaboration with marketing operations
•Marketing Performance Management - continual measurement and optimization of your marketing programs
•Consistent alignment and communication with stakeholders (marketing, sales, leadership and customer success)
•A passion for polish and consistency. Details matter deeply to you
•A startup mentality: flexible, team-oriented, adaptable, motivated, egoless
•The ability to work independently, meet deadlines and juggle competing priorities
•Approx. 3 years working in Demand Generation or Marketing Operations
•Creative talent to write engaging copy for our demand gen programs
•A finger on the pulse of the latest best practices in demand generation, ABM, and marketing operations
•Proficiency with Marketo (2 - 3 years experience running marketing programs)
•A degree in marketing, business, or related field
You might also check some of these nice-to-have boxes:
•Proficiency with Salesforce administration
•Experience working in a technology start-up
At Allocadia, we help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and we partner with market leaders including IBM, Oracle, Workfront and Marketo.
Posted: December 1, 2016
Closes:January 22, 2017