Content Marketing Manager

Optix

Location

Vancouver, BC

Details

Full Time

A month ago

The workplace is being disrupted and we’re leading the change toward a flexible and hybrid future. Are you interested in being a part of this evolution and passionate about shaping the future of work?

Optix is a technology platform that enables clients to manage, measure, and optimize their flexible workplaces. Our vision is to change the way the world works. With clients in 25+ countries, we craft beautiful apps that put workers at the center of the workplace experience. Our customers are hybrid and flexible space operators, and we empower them with tech that simplifies the day-to-day operations of their businesses.

In joining our team as a Content Marketing Manager, you would play a critical role in leading our content strategy and execution. You’ll help to build Optix’s brand, educate our global audience on the latest coworking management practices and flexible workplace trends, and support our B2B top-of-funnel growth through content development.

Note: This is a hybrid opportunity for someone based in Vancouver, BC (three days in our beautiful water-front Gastown office, two days from home).

We welcome applicants from all walks of life. Even if you don’t feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply

Who you are

You have 3-5 years of copywriting and content marketing experience, preferably in B2B SaaS
You have content development skills and experience working across a variety of content formats (i.e. blog writing, ebooks, webinar decks, video scripts, email marketing, etc)
You have experience managing and building followings on social media platforms including Linkedin, Twitter, Facebook, and Instagram
You are knowledge of SEO principles and reporting, SEO tools, and content marketing optimization
Your writing is clear, concise, empathetic, and 100% typo-free
You demonstrate a high level of attention to detail
You have an interest or knowledge of how sales processes work, especially B2B customer journey
You are excited to join a growing start-up and lead the testing, optimizing, and scaling of our marketing content efforts

Bonus points for

Experience as a people manager
Knowledge about the flexible office space and/or coworking industry
Bachelor of Arts degree with a specialization in English, communications, or creative writing
Experience using WordPress and/or Hubspot

What you'll do

Lead our existing marketing team of two and help us scale our marketing team and efforts
Refine and execute on our SEO-driven content strategy utilizing SEO tools to grow our web traffic
Maintain our content roadmap and editorial calendar with key content pillars and clearly defined metrics
Create a variety of content pieces from insightful blog posts to email campaigns, newsletters, persuasive landing pages, high-converting video scripts, and more at each stage of the buyer’s journey
Support our marketing team with building our following across our social media platforms, paid advertising, and more, creating campaigns that inspire and engage our audience
Conduct research on relevant topics and gather data, quotes, and perspectives to support informative data-driven content pieces
Support with creating marketing website content such as new product copy, customer stories, and case studies
Support the business in developing and executing strategic content marketing initiatives
Collaborate with external stakeholders on developing relevant content