BAND 3 - Manager, Marketing Co-op Prog.

Posting Title
BAND 3 - Manager, Marketing Co-op Prog.

Position Classification
Band 3

Union
N/A

Work Options
Remote, Hybrid

Location
Comox, BC V9M 3M2 CA
Cranbrook, BC V1C 7G5 CA
Kamloops, BC V2H 1B7 CA
Kelowna, BC V1Z 2S9 CA
Multiple Locations, BC CA
Nanaimo, BC V9T 6L8 CA
Penticton, BC V2A 8X1 CA
Prince George, BC V2N4P7 CA
Terrace, BC V8G 1W2 CA
Vancouver, BC V6B 0N8 CA (Primary)
Victoria, BC V9B 6X2 CA

Salary Range
$86,200.00 - $122,100.01 annually

Close Date
4/30/2024

Job Type
Regular Full Time

Temporary End Date

Ministry/Organization
BC Public Service -> Destination BC Corp.

Ministry Branch / Division
TACS / Destination BC

Job Summary

Position:Manager, Co-op Marketing Programs
Classification:Band 3
Salary:$86,200.00 - $122,100.01
Status:Regular Full Time
Location:Vancouver, Coast and Mountains region (Hybrid)
Comox Valley, BC (Remote)
Cranbrook, BC (Remote)
Kamloops, BC (Remote)
Kelowna, BC (Remote)
Nanaimo, BC (Remote)
Penticton, BC (Remote)
Prince George, BC (Remote)
Terrace, BC (Remote)
Victoria, BC (Remote)
Work Option:Hybridor Remote
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wendesdays and Thursdays. Remote work is available for employees residing outside of the VCM region in one of the approved remote locations in BC listed above. Employees working remotely will have the opportunity to visit the Destination BC office once a quarter.
Closing Date:April 30, 2024 at 4:00pm PT.
Position #:00100505
Competition #:DBC 2024-08

If you are interested and you meet the selection criteria, please respond to this link with your cover letter and CV prior to 4 PM April 30, 2024.

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC's experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC's tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC's programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC's worldwide reputation as a destination of choice. For more information about Destination BC's programs and services, please visit www.DestinationBC.ca .

Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.

For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact dbccareers@destinationbc.ca. For more information about Destination BC's programs and services, please visit www.DestinationBC.ca .

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: IndigenousApplicants@gov.bc.ca or by phone: 778-698-1336.

PURPOSE OF POSITION

As part of the Destination Management division, the Manager of Co-operative Marketing Programs plays a strategic role in driving and influencing engagement within the tourism industry. The Manager leads a strategic business unit that designs, develops, and implements Destination BC's Co-operative Marketing Partnerships Program, as well as administering the organization's role in the Municipal and Regional District Tax (MRDT) Program. Acting as an important liaison and resource between Destination BC and the tourism industry, they connect and influence successful outcomes for tourism communities and experience sectors.

Reporting to the Director of Industry Partnerships & Diversity, Equity, Inclusion, & Accessibility (DEIA), the Manager of Co-operative Marketing Programs is responsible for developing, managing, delivering, and evaluating the best in class, industry-facing Co-operative Marketing Program that supports Destination BC's corporate goals and provides value to British Columbia's tourism industry by advancing the Province's competitive position.

The Destination Management division focuses on strategic collaboration with internal and external partners and clients to maximize economic and social benefits across BC. Requiring a strategic mindset and exceptional relationship-building skills, the Manager will work with other program areas through effective collaboration, strategic planning, implementation, and evaluation, as well as ensuring quality assurance and standardization while ensuring economies of scale.

This leadership role will foster, influence, and maintain strong, collaborative working relationships with external partners, including Indigenous Tourism BC, the Regional Destination Marketing Organizations (RDMOs), tourism communities, experience sector organizations, and provincial ministries. This position requires exceptional strategic planning, strong relationship-building, issues management, and resource management skills to ensure the consistent delivery of programs and to achieve optimal results.

As a leadership role within Destination BC, this position requires a commitment and ability to develop others and to ensure program and corporate goals are well supported and achieved.

SPECIFIC ACCOUNTABILITIES

• Lead and oversee the ongoing design, implementation, and evaluation of Destination BC's Co-operative Marketing program with tourism sectors and communities.
• Lead and provide oversight of Destination BC's role in administering the Municipal and Regional District Tax (MRDT) program, working in partnership with the Ministry of Finance and Ministry of Tourism, Arts, Culture, and Sport.
• Identify, develop, implement, and evaluate cooperative marketing opportunities for Destination BC, including negotiating with corporate, government, and industry partners.
• Coordinate activities with members of other internal departments (global marketing, destination and industry development, research, Iconics team), to ensure program deliverables are consistent with Destination BC's strategic direction and brand platform.
• Carry out project management, manage budgets, and develop financial and administrative controls to support the corporation's business priorities.
• Utilize exceptional communication, relationship, and bridge-building skills in managing diverse business partners, navigating sometimes competing interests and expectations with sensitivity and inclusivity.
• In consultation with other applicable Destination BC staff, provide direction, lead, and evaluate the applicants and partners who work with Destination BC to deliver Co-operative marketing programs.
• Negotiate, manage, and monitor contracts, evaluate contractor performance, and approve or terminate contracts.
• Establish and maintain effective working relationships with business partners to develop partnerships which support Destination BC priorities. Assist with the development of activities that communicate and profile the activities and opportunities Destination BC presents to partners through industry presentations, conferences, written communications, and social media channels.
• Ensure the program area demonstrates and champions Destination BC policies and practices for Diversity, Equity, and Inclusion, reconciliation through tourism programs, tourism development and management, environmental stewardship, and other corporate priorities, fostering an inclusive and sustainable tourism environment.
• Supervise, lead, coach and mentor staff including assignment of work, development and evaluation of performance plans, approval of leave, response to grievances and initiation of discipline processes.
• Manage internal and external financial and human resources, including directing regular, auxiliary, and contracted staff with responsibility for hiring, promoting, dismissing, authorizing overtime, and representing management in the grievance process at Step 2, ensuring fairness and equity in all human resource practices.
• Other duties as required.

JOB REQUIREMENTS

• Post-secondary education in marketing, communications, business, tourism management or equivalent combination of education and experiences;
• Over three years proven experience in planning, implementing, and delivering broad-reaching programs and initiatives;
• Proven experience demonstrating the ability to be flexible and adapt to a changing environment, and manage staff and partners through change;
• Proven experience demonstrating the ability to respond to and manage issues effectively;
• Proven experience in marketing, communications, content, and digital media;
• Proven experience demonstrating the ability to communicate effectively and collaborate strategically with a wide variety of business partners;
• Over three years proven experience in developing and maintaining strategic relationships with a diverse group of business partners;
• Proven experience in developing and managing financial resources to deliver on goals;
• Over three years proven experience in leading, coaching, and mentoring staff and leading teams effectively;
• Proven experience in project management along with strong organizational abilities to manage a number of complex issues while still delivering results.
• Ability to travel within British Columbia, as required.

Preference may be given to applicants with the following:

• Experience working on Co-operative marketing related projects or programs.
• Experience working with Indigenous organizations and/or communities.
• Experience leading and providing oversight of funding/partnership programs or initiatives.

COMPETENCIES

Leadership: implies a desire to lead others, including diverse teams. Leadership is generally, but not always, demonstrated from a position of formal authority. The "team" here should be understood broadly as any group with which the person interacts regularly.

Planning, organizing and coordinating: involves proactively planning, establishing priorities and allocating resources. It's expressed by developing and implementing increasingly complex plans.

Strategic orientation: is the ability to link long range visions and concepts to daily work, ranging from a simple understanding to a sophisticated awareness of the impact of the world at large on strategies and on choices.

Relationship Building: is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work related goals and establishing advantages. These people may include customers, clients, counterparts, colleagues, etc.

Managing organizational resources: is the ability to understand and effectively manage organizational resources (for example: people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results.

Developing others: involves a genuine intent to foster the long term learning or development of others through coaching, managing performance and mentoring. Its focus is on developmental intent and effect rather than on a formal role of training.

Teamwork and cooperation: is the ability to work cooperatively within diverse teams, work groups and across the organization to achieve group and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds with diverse views.

Creating and managing change: involves knowledge and skills to manage in the organization through setting direction and urgency, building a coalition of support, communicating widely, handling resistance to change and facilitating implementation of successful change actions.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

Self-discovery and awareness means understanding one's thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one's work. It is recognizing one's own biases by tracing them to their origins, through reflection and by noticing one's own behaviour-and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.

Change Leadership: is championing the achievement of intended, real change that meets the enduring vision of Indigenous self-determination in British Columbia. It involves collaboratively developing and implementing ideas to achieve positive change from anywhere in the BC Public Service. The change leader learns from other leaders and elders, models the vision, and encourages members of the public service to commit to and champion the vision. The change leader inspires others into new ways of thinking and doing business. The change leader routinely energizes the change process and removes barriers to change.

ORGANIZATION CHART

Vice-President, Destination Management

Director, Industry Partnerships and DEIA

Manager, Co-op Marketing Programs

Senior Program Advisor, MRDT

Senior Program Advisor, Co-op Marketing Programs

Coordinator, Co-op Marketing Programs

Special Project Support

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.

Job Category
Leadership and Management

Category

Management and Executive