{"id":980,"date":"2015-02-12T18:11:23","date_gmt":"2015-02-12T18:11:23","guid":{"rendered":"https:\/\/www.bcjobs.ca\/career-advice\/?p=980"},"modified":"2019-09-21T09:10:58","modified_gmt":"2019-09-21T16:10:58","slug":"resume-headlines-that-work","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/resume-headlines-that-work\/","title":{"rendered":"Resume Headlines That Work"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-1868\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2015\/04\/resume-headlines-e1429203573620.png\" alt=\"Resume headlines that work\" srcset=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2015\/04\/resume-headlines-e1429203573620.png 600w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2015\/04\/resume-headlines-e1429203573620-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<a href=\"http:\/\/www.sethgodin.com\/sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seth Godin<\/a>, author of business and marketing books and prolific blogger, recently wrote: \u201cHeadlines matter now more than they ever did. Headlines provoke and introduce. They cajole and they position. No headline, no communication. If you want to communicate (your resume, your trustworthiness, your graciousness) you need to be sure your headline is compelling, accurate and a viable foundation to the message you&#8217;re ultimately trying to send.\u201d<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ef377689aca\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ef377689aca\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/resume-headlines-that-work\/#A_Headline_Makes_Sense\" title=\"A Headline Makes Sense\">A Headline Makes Sense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/resume-headlines-that-work\/#Resume_Subheadings\" title=\"Resume Subheadings\">Resume Subheadings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/resume-headlines-that-work\/#Why_Strategy_is_Important_%E2%80%93_Now_More_Than_Ever\" title=\"Why Strategy is Important \u2013 Now More Than Ever\">Why Strategy is Important \u2013 Now More Than Ever<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As usual, this marketing guru is so right.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Headline_Makes_Sense\"><\/span>A Headline Makes Sense<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your resume is not a historical statement of facts, nor an all-encompassing catalogue of the jobs you have held; it is a self-marketing document and thus benefits from marketing strategies.<\/p>\n<p>Perhaps you\u2019ve never considered a headline for your resume? Replace the outdated \u201cObjective Statement\u201d with a headline, i.e. the title of the position to which you are applying, for example, I.T. Manager. \u00a0The job title adequately communicates your objective and assures the recruiter that your document is in the right folder.<\/p>\n<p>Relate your title to the \u201cbottom line\u201d and you\u2019ve got a winner! For example:<\/p>\n<ul>\n<li>I.T. Manager who reliably ensures network availability and security<\/li>\n<li>Administrative Assistant who keeps you organized, on time, and stress-free<\/li>\n<li>Experienced ER Nurse with clean record of safety and winning bed-side manner<\/li>\n<li>Sales Professional with record of exceeding sales goals \u2026 and no lost accounts!<\/li>\n<li>Retail Manager ~ driving retail growth with recruitment, service, and operational excellence ~<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Resume_Subheadings\"><\/span>Resume Subheadings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although at one time we were replacing typical resume subheadings \u2013 Work History \u2013 with snazzy versions, such as Sales Ability Defined, Evidence of Legal Know-how, Teaching Excellence, that tactic is no longer recommended. The reason is the continuing trend to using Applicant Tracking Systems that are programmed to look for more typical headings, such as Professional Experience and Work History. Leave the atypical, creative subheadings for resumes that you use in person-to-person networking. (For more on this topic, read &#8220;The Resume and Applicant Tracking Systems.&#8221;)<\/p>\n<p>Today\u2019s resume\u2019s subheadings could flow as follows: Summary or Highlights, Skills or Competencies, Work History or Professional Experience, Education, Professional Development, and Volunteerism. Not all are equal in their need for inclusion, and I would say that the critical areas as summary, skills, experience and education.<\/p>\n<p>It all depends, though! If you are a professional, you may add professional development, conferences attended, presentation, etc. If you are an electrician, you may add a section specific to electrical competencies and licenses held. A teacher could benefit from a \u201cPhilosophy of Teaching\u201d statement, a short paragraph that defines his or her \u201cwhy\u201d and \u201chow.\u201d And an academic would certainly include courses he or she has taught as well as publications to which he or she has published articles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Strategy_is_Important_%E2%80%93_Now_More_Than_Ever\"><\/span>Why Strategy is Important \u2013 Now More Than Ever<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tactical winners employ strategy \u2014 they plan, position, and evaluate the how and why of projects, initiatives and communications. Using a headline is a simple strategy that ensures you stand out from your competition, instantly conveying your goal and associated expertise.<\/p>\n<p>Be provocative and follow a leading marketing expert\u2019s advice, because headlines do matter.<\/p>\n<p>&#8211; Stephanie Clark, <a href=\"http:\/\/www.newleafresumes.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.NewLeafResumes.ca<\/a>, Certified Resume Strategist who serves Canadians from coast to coast<\/p>\n<p>See also:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bcjobs.ca\/blog\/cover-letters-for-resumes-making-it-easy\/\">Cover Letters for Resumes \u2013 Making It Easy<\/a><\/li>\n<li><a href=\"https:\/\/www.bcjobs.ca\/blog\/sample-tourism-resume\/\">Sample Tourism Resume<\/a><\/li>\n<li><a href=\"https:\/\/www.bcjobs.ca\/blog\/sample-accounting-resume\/\">Sample Accounting Resume<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin, author of business and marketing books and prolific blogger, recently wrote: \u201cHeadlines matter now more than they ever did. Headlines provoke and introduce. They cajole and they position. No headline, no communication. If you want to communicate (your resume, your trustworthiness, your graciousness) you need to be sure your headline is compelling, accurate [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/980"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":1,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":5695,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/980\/revisions\/5695"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}