{"id":8899,"date":"2023-04-24T15:53:20","date_gmt":"2023-04-24T22:53:20","guid":{"rendered":"https:\/\/www.bcjobs.ca\/blog\/?p=8899"},"modified":"2023-04-27T15:16:07","modified_gmt":"2023-04-27T22:16:07","slug":"5-tips-to-boost-your-employer-brand","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/","title":{"rendered":"5 Tips to Boost Your Employer Brand"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">As companies proliferate and niche skills emerge in the industry, employers fight for top-notch talent, which is in dearth. To attract and retain the best talent, it\u2019s imperative to position yourself well in the job market. In other words, you must have a solid employee value proposition (EVP) and remarkable employer branding.<\/span><\/i><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ebcb6947ff3\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ebcb6947ff3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#5_Tips_to_Boost_Your_Employer_Brand\" title=\"5 Tips to Boost Your Employer Brand\">5 Tips to Boost Your Employer Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#What_is_Employer_Branding\" title=\"What is Employer Branding?\">What is Employer Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#5_Best_Ways_to_Boost_Your_Employer_Brand\" title=\"5 Best Ways to Boost Your Employer Brand\">5 Best Ways to Boost Your Employer Brand<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#Adopt_a_user-friendly_website_and_a_simple_application_process\" title=\"Adopt a user-friendly website and a simple application process\">Adopt a user-friendly website and a simple application process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#Ensure_timely_and_assertive_communication\" title=\"Ensure timely and assertive communication\">Ensure timely and assertive communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#Check_and_respond_to_your_employee_reviews_regularly\" title=\"Check and respond to your employee reviews regularly\">Check and respond to your employee reviews regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#Identify_appropriate_candidate_personas\" title=\"Identify appropriate candidate personas\">Identify appropriate candidate personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#Highlight_your_employee_benefits_in_the_job_postings\" title=\"Highlight your employee benefits in the job postings\">Highlight your employee benefits in the job postings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bcjobs.ca\/blog\/5-tips-to-boost-your-employer-brand\/#About_the_Author\" title=\"About the Author\">About the Author<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"5_Tips_to_Boost_Your_Employer_Brand\"><\/span><span style=\"font-weight: 400;\">5 Tips to Boost Your Employer Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Branding plays a significant role in attracting and retaining candidates. As players in your niche compete for top-notch candidates, which is limited, you need to bolster your employer branding to stay competitive and hire the best talent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore some simple yet effective ways to boost your employer brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Employer_Branding\"><\/span><span style=\"font-weight: 400;\">What is Employer Branding?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Employer branding is the total of the perceptions of your brand or reputation by various stakeholders, including employees, job seekers, and more. It is the stepping stone to establishing yourself as a differentiator and, therefore, a preferred employer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to LinkedIn statistics, <\/span><a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/talent-solutions\/global\/en_us\/c\/pdfs\/ultimate-list-of-employer-brand-stats.pdf\"><span style=\"font-weight: 400;\">72% of recruiting leaders<\/span><\/a><span style=\"font-weight: 400;\"> worldwide agreed that employer branding has a great impact on hiring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it might seem overwhelming to think of the stages in building your brand, following the easy ways outlined below could make it seem an absolute breeze!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Best_Ways_to_Boost_Your_Employer_Brand\"><\/span><span style=\"font-weight: 400;\">5 Best Ways to Boost Your Employer Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Adopt_a_user-friendly_website_and_a_simple_application_process\"><\/span><span style=\"font-weight: 400;\">Adopt a user-friendly website and a simple application process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Candidates or job seekers visit your website to check for job postings. Ensure they can do this easily and fill out the application form in just a few minutes. Too lengthy applications could demotivate the candidate, causing them to drop off midway, thereby hampering your brand image.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_timely_and_assertive_communication\"><\/span><span style=\"font-weight: 400;\">Ensure timely and assertive communication<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quite often, candidates lose interest in proceeding with the interview process due to a lack of timely communication. Make it a point to promptly intimate the applicants at each stage of the selection process, regardless of whether they have cleared the round.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_and_respond_to_your_employee_reviews_regularly\"><\/span><span style=\"font-weight: 400;\">Check and respond to your employee reviews regularly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are various sites on which your current or former employees may post reviews. Some may be positive, and others negative. Regardless of the nature of the review, respond to each, as this would build your brand as a responsible and concerned employer. Besides, gather feedback from employees through surveys and focus on areas needing improvement.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identify_appropriate_candidate_personas\"><\/span><span style=\"font-weight: 400;\">Identify appropriate candidate personas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Candidate personas essentially include the attributes like geographical location, qualifications, expertise, and more. Craft a persona for an applicant each time you open a new job posting. This would help <\/span><a href=\"https:\/\/www.bcjobs.ca\/blog\/is-the-future-of-hiring-focused-on-skills-rather-than-degrees\/\"><span style=\"font-weight: 400;\">look for the right candidates<\/span><\/a><span style=\"font-weight: 400;\"> at the right places. For example, you can better target a marketer on Pinterest or Instagram, while for a developer, you would opt for something like GitHub.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Highlight_your_employee_benefits_in_the_job_postings\"><\/span><span style=\"font-weight: 400;\">Highlight your employee benefits in the job postings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mostly, candidates take a first glance at the benefits and remuneration that you offer for a job role. Make sure to <\/span><a href=\"https:\/\/www.bcjobs.ca\/blog\/ways-your-company-can-support-working-parents\/\"><span style=\"font-weight: 400;\">showcase your benefits<\/span><\/a><span style=\"font-weight: 400;\"> packages which include health insurance, paid leaves besides onsite travel, and upskilling opportunities. This would go a long way in boosting your employer brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The job market poses stiff competition to employers like never before. That said, it becomes imperative to boost your employer brand and stand apart. A Glassdoor survey indicates that <\/span><a href=\"https:\/\/www.glassdoor.com\/employers\/resources\/hr-and-recruiting-stats\/\"><span style=\"font-weight: 400;\">92% of people<\/span><\/a><span style=\"font-weight: 400;\"> would consider changing jobs if offered by a company of great reputation. Follow the useful tips outlined in the blog and carve a niche for yourself as the most sought-after employer.<\/span><\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><strong><em>About the Author<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b>Simon Chou<\/b><span style=\"font-weight: 400;\"> is the Vice President of Operations and Growth at <\/span><a href=\"https:\/\/www.bcjobs.ca\/\"><span style=\"font-weight: 400;\">BCjobs.ca<\/span><\/a><span style=\"font-weight: 400;\">. Over the course of his career, he carved a niche in brand development, marketing strategy, and online presence for startups. Prior to joining BCJobs.ca, Simon was an advisor for several global blockchain projects including Litecoin, NEM, and Ripple. In the past, he also worked with Fortune 500 companies in the healthcare space through SM Digital\u2014a global marketing agency. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As companies proliferate and niche skills emerge in the industry, employers fight for top-notch talent, which is in dearth. To attract and retain the best talent, it\u2019s imperative to position yourself well in the job market. In other words, you must have a solid employee value proposition (EVP) and remarkable employer branding. 5 Tips to [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":8911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[217,707,709,215,77,89,198,312,710,708,267],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8899"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=8899"}],"version-history":[{"count":3,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8899\/revisions"}],"predecessor-version":[{"id":8912,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8899\/revisions\/8912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media\/8911"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=8899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=8899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=8899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}