{"id":8539,"date":"2022-12-28T07:45:26","date_gmt":"2022-12-28T15:45:26","guid":{"rendered":"https:\/\/www.bcjobs.ca\/blog\/?p=8539"},"modified":"2022-12-28T07:45:26","modified_gmt":"2022-12-28T15:45:26","slug":"how-to-write-an-elevator-pitch","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/","title":{"rendered":"How To Write an Elevator Pitch"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">A good elevator pitch: what is it? It is the one that is noticed and creates a genuine interest in you among individuals. You establish a long-lasting relationship with a strategic customer or land you the job of your desires.<\/span><\/i><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ecec3ae4fd5\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ecec3ae4fd5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#How_To_Write_an_Elevator_Pitch\" title=\"How To Write an Elevator Pitch\">How To Write an Elevator Pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#Steps_to_Make_the_Perfect_Elevator_Pitch\" title=\"Steps to Make the Perfect Elevator Pitch\">Steps to Make the Perfect Elevator Pitch<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#1_Introduce_Yourself\" title=\"1. Introduce Yourself\">1. Introduce Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#2_Mention_Your_Company%E2%80%99s_Objective\" title=\"2. Mention Your Company\u2019s Objective\">2. Mention Your Company\u2019s Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#3_Describe_the_USP_of_Your_Company\" title=\"3. Describe the USP of Your Company\">3. Describe the USP of Your Company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#4_Don%E2%80%99t_Forget_to_Add_a_Catchy_Hook\" title=\"4. Don\u2019t Forget to Add a Catchy Hook\">4. Don\u2019t Forget to Add a Catchy Hook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#5_Revise_the_Entire_Pitch\" title=\"5. Revise the Entire Pitch\">5. Revise the Entire Pitch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-an-elevator-pitch\/#About_the_Author\" title=\"About the Author\">About the Author<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"How_To_Write_an_Elevator_Pitch\"><\/span><span style=\"font-weight: 400;\">How To Write an Elevator Pitch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You want to grab attention quickly, whether <\/span><a href=\"https:\/\/www.bcjobs.ca\/blog\/six-skills-for-personal-and-professional-growth\/\"><span style=\"font-weight: 400;\">introducing yourself<\/span><\/a><span style=\"font-weight: 400;\"> at a networking event, telling new coworkers about your business, or pitching to another professional. In the circumstances like these, you need a brief and understandable summary of your business and its offerings, a.k.a. an elevator pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good elevator pitch will better acquaint professionals with your business.\u00a0 After all, the <\/span><a href=\"https:\/\/www.bcjobs.ca\/blog\/your-communication-skills-matter-for-every-job-how-to-improve-it\/\"><span style=\"font-weight: 400;\">individuals you&#8217;re interacting with<\/span><\/a><span style=\"font-weight: 400;\"> might end up being the ideal fit for your company, or they might know someone who is.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_to_Make_the_Perfect_Elevator_Pitch\"><\/span><span style=\"font-weight: 400;\">Steps to Make the Perfect Elevator Pitch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Introduce_Yourself\"><\/span><span style=\"font-weight: 400;\">1. Introduce Yourself<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You must <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3361411\/\"><span style=\"font-weight: 400;\">introduce yourself to the other person<\/span><\/a><span style=\"font-weight: 400;\"> before giving them your elevator pitch. Describe yourself and your position within the organization in a single phrase. This will assist you in getting the conversation going in the appropriate direction. Never babble; just be brief.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Mention_Your_Company%E2%80%99s_Objective\"><\/span><span style=\"font-weight: 400;\">2. Mention Your Company\u2019s Objective<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Understand what your business does in detail. In your pitch, include a section where you describe the business. The more you understand the industry, it will be simpler for you to tailor your pitch to the person you&#8217;re speaking to.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Describe_the_USP_of_Your_Company\"><\/span><span style=\"font-weight: 400;\">3. Describe the USP of Your Company<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Write a succinct, 1-2 sentence paragraph describing the value the good or service offers to current clients. After introducing yourself and your business, it&#8217;s time to discuss the details. This lays the foundation about pretty much everything that you would want someone to know about you professionally in 30 seconds.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Don%E2%80%99t_Forget_to_Add_a_Catchy_Hook\"><\/span><span style=\"font-weight: 400;\">4. Don\u2019t Forget to Add a Catchy Hook<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tell an engaging tale about a client or the company&#8217;s founders to draw in your audience. Or present an intriguing fact or figure regarding the product. A catchy introduction keeps listeners interested in what you have to say.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Revise_the_Entire_Pitch\"><\/span><span style=\"font-weight: 400;\">5. Revise the Entire Pitch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure it sounds natural by reading your pitch aloud. Your pitch may come out as stuffy and stiff if it is extremely formal. Make your pitch more casual instead. Your audience will remain engrossed and more inclined to participate in the dialogue if you do this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pitch we&#8217;ve been using for practice lasts for 30 seconds. This is a decent length and allows you to elaborate if the prospect is interested.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even though a brief speech could appear inconsequential, the first few interactions might be important. With the right pitch, you may convert a prospect into a loyal customer or even a business partner after just one conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the <\/span><a href=\"https:\/\/www.mindtools.com\/aofwxxv\/crafting-an-elevator-pitch\"><span style=\"font-weight: 400;\">elevator pitch<\/span><\/a><span style=\"font-weight: 400;\"> is brief, it has the potential to be very effective. Regularly rewrite and edit your elevator pitch. It&#8217;s intended to capture the audience&#8217;s imagination and pique their curiosity, much like a film&#8217;s pitch. Getting it correctly requires practice, but once you do, it can give you an advantage over other applicants.<\/span><\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><strong><em>About the Author<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.bcjobs.ca\/\"><span style=\"font-weight: 400;\">BCjobs.ca<\/span><\/a><span style=\"font-weight: 400;\"> is Western Canada\u2019s largest job board, with majority of the jobs coming from Vancouver. For nearly 20 years, BC Jobs has connected job candidates with companies looking to add talent to their team. Here at BCJobs, we understand that looking for a job is difficult. To support our candidates, we recently launched a podcast to help you stand out during your job application. Listen to weekly episodes on our <\/span><a href=\"http:\/\/podcast.bcjobs.ca\/\"><span style=\"font-weight: 400;\">podcast<\/span><\/a><span style=\"font-weight: 400;\"> to hear what recruiters are thinking and what companies look for when considering their next hire.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good elevator pitch: what is it? It is the one that is noticed and creates a genuine interest in you among individuals. You establish a long-lasting relationship with a strategic customer or land you the job of your desires. How To Write an Elevator Pitch You want to grab attention quickly, whether introducing yourself [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":8643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,152,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8539"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=8539"}],"version-history":[{"count":2,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8539\/revisions"}],"predecessor-version":[{"id":8716,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8539\/revisions\/8716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media\/8643"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=8539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=8539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=8539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}