{"id":8457,"date":"2022-09-08T11:00:05","date_gmt":"2022-09-08T18:00:05","guid":{"rendered":"https:\/\/www.bcjobs.ca\/blog\/?p=8457"},"modified":"2022-09-20T09:49:10","modified_gmt":"2022-09-20T16:49:10","slug":"employee-brand-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/","title":{"rendered":"Employee Brand and Why It Matters"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Years ago, some vending machines in the cafeteria, some extra snacks, and leisure activities in the leisure room would have been enough to convince the employees to stay.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ec319a7613e\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ec319a7613e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#What_Is_Employee_Branding\" title=\"What Is Employee Branding?\">What Is Employee Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#Why_Does_Building_An_Employee_Brand_Matter\" title=\"Why Does Building An Employee Brand Matter?\">Why Does Building An Employee Brand Matter?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#1_Help_attract_new_talent\" title=\"1. Help attract new talent.\">1. Help attract new talent.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#2_Reduces_the_cost_of_hiring_new_talents\" title=\"2. Reduces the cost of hiring new talents.\">2. Reduces the cost of hiring new talents.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#3_Improves_productivity_and_employee_engagement\" title=\"3. Improves productivity and employee engagement.\">3. Improves productivity and employee engagement.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bcjobs.ca\/blog\/employee-brand-and-why-it-matters\/#About_the_Author\" title=\"About the Author\">About the Author<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Those times have changed. Now employer branding is real, and companies are putting out their A-game to attract and retain new talents.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Employee_Branding\"><\/span><span style=\"font-weight: 400;\">What Is Employee Branding?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start from the basics. Employee branding is nothing but a branding strategy via which a company lets the world know what they stand for and what its culture is like. It&#8217;s a marketing plan to attract top talents and retain the existing ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept makes a new talent want to join the company and creates a sense of belonging for the employees. A good employee branding strategy is often associated with a great culture; therefore, people always look forward to the companies that put effort into their employee branding.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Does_Building_An_Employee_Brand_Matter\"><\/span><span style=\"font-weight: 400;\">Why Does Building An Employee Brand Matter?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Employee branding plays a vital role in today\u2019s world. In fact, at times, it&#8217;s connected to the company\u2019s identity. Here\u2019s why employee branding is essential:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Help_attract_new_talent\"><\/span><span style=\"font-weight: 400;\">1. Help attract new talent.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This goes without saying. A company with a good working culture and a great package is always the top pick for talent. Gone are the days when remuneration alone mattered. Now candidates are looking for additional benefits, the idea a company puts forward, and how organizational structure works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand image is of great value, especially when the social media channels are the new Wikipedia. Potential candidates always search about the company on social media channels to see what the company culture is like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A solid employee brand image is also a great way to retain employees. Existing employees are first-hand witnesses of the same, and they would easily become the brand ambassador of your employee brand and convey the message to potential candidates or new hires.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Reduces_the_cost_of_hiring_new_talents\"><\/span><span style=\"font-weight: 400;\">2. Reduces the cost of hiring new talents.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You <\/span><a href=\"https:\/\/www.bcjobs.ca\/\"><span style=\"font-weight: 400;\">don\u2019t have to spend much on recruiting<\/span><\/a><span style=\"font-weight: 400;\"> when your employee branding is strong. Potential candidates will always look for new opportunities in your company. In this way, you can cut on a lot of money spent on hiring and training new hires while recruiting top talents in the field.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improves_productivity_and_employee_engagement\"><\/span><span style=\"font-weight: 400;\">3. Improves productivity and employee engagement.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Good employee branding ensures a great and productive work culture that stimulates growth for the company and the employees. When the employees are happy, they get a sense of belonging. Thus, they wholeheartedly work for the rise of the company, which in turn translates to greater revenue.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span style=\"font-weight: 400;\">Final Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Focus on building an employee brand is one of the most significant investments you can give your company. It is growth and a marketing strategy bundled into one. As a result, you get the top talents, all the in-house talents are satisfied, and there\u2019s considerable growth.<\/span><\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><strong><em>About the Author<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.bcjobs.ca\/\"><span style=\"font-weight: 400;\">BCjobs.ca<\/span><\/a><span style=\"font-weight: 400;\"> is Western Canada\u2019s largest job board, and host of \u201cInnovators\u201d a weekly <\/span><a href=\"http:\/\/podcast.bcjobs.ca\/\"><span style=\"font-weight: 400;\">podcast<\/span><\/a><span style=\"font-weight: 400;\"> interviewing top recruiters in BC and across Canada. Check out our recent interview with Brianna Blaney, CEO &amp; Co-Founder of Pocketed (<\/span><a href=\"http:\/\/podcast.bcjobs.ca\/71-pocketed-using-grant-funding-to-kickstart-your-career\"><span style=\"font-weight: 400;\">Podcast link<\/span><\/a><span style=\"font-weight: 400;\">) and Shams Albayati, Director of People and Culture at Owl.co (<\/span><a href=\"http:\/\/podcast.bcjobs.ca\/70-owlco-how-to-find-your-dream-company\"><span style=\"font-weight: 400;\">Podcast link).<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Years ago, some vending machines in the cafeteria, some extra snacks, and leisure activities in the leisure room would have been enough to convince the employees to stay.\u00a0 Those times have changed. Now employer branding is real, and companies are putting out their A-game to attract and retain new talents. What Is Employee Branding? Let\u2019s [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":8474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[166,149,162],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8457"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=8457"}],"version-history":[{"count":1,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8457\/revisions"}],"predecessor-version":[{"id":8458,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/8457\/revisions\/8458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media\/8474"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=8457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=8457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=8457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}