{"id":826,"date":"2014-05-01T13:44:32","date_gmt":"2014-05-01T13:44:32","guid":{"rendered":"https:\/\/www.bcjobs.ca\/hr-advice\/?p=826"},"modified":"2025-02-22T23:54:06","modified_gmt":"2025-02-23T07:54:06","slug":"how-to-write-more-effective-job-posts","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/","title":{"rendered":"How to Write More Effective Job Posts"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2014\/05\/4-Ways.png\" alt=\"5 ways you can improve your job posts\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-67bad41a1f1bd\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-67bad41a1f1bd\"><\/a><\/span><\/div>\n<nav>\n<ul class='ez-toc-list ez-toc-list-level-1 ' >\n<li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/#Here_are_5_ways_to_write_successful_job_ads\" title=\"Here are 5 ways to write successful job ads:\">Here are 5 ways to write successful job ads:<\/a>\n<ul class='ez-toc-list-level-4'>\n<li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/#1_%E2%80%93_Know_What_You_Want_and_What_You%E2%80%99ve_Got\" title=\"1 \u2013 Know What You Want and What\u00a0You&#8217;ve\u00a0Got\">1 \u2013 Know What You Want and What\u00a0You&#8217;ve\u00a0Got<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/#2_%E2%80%93_Be_Smart_About_Job_Titles\" title=\"2 \u2013 Be Smart About Job Titles\">2 \u2013 Be Smart About Job Titles<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/#3_%E2%80%93_Consider_Design\" title=\"3 \u2013 Consider Design\">3 \u2013 Consider Design<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/#4_%E2%80%93_Secretly_Screen\" title=\"4 \u2013 Secretly Screen\">4 \u2013 Secretly Screen<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-write-more-effective-job-posts\/#5_%E2%80%93_Use_the_Right_Marketing_Channels\" title=\"5 \u2013 Use the Right Marketing Channels\">5 \u2013 Use the Right Marketing Channels<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<p>Job ads are ads.<\/p>\n<p>Sure, it\u2019s important that they describe your open position, but it\u2019s even more important that they sell potential candidates on your jobs and your company.<\/p>\n<p>Just like any effective form of advertising your job ads must be targeted, informative, and enticing.<\/p>\n<p>Think about it like this: a great salesman wouldn&#8217;t try to sell someone a car by simply listing off its features, how to operate it, and steps their customer must take to purchase it.<\/p>\n<p>Yes, all of that information must make its way into their sales pitch, but first they need to sell the dream. The dream of long drives in the country, road trips, or picking up a date in style!<\/p>\n<p>Well crafted job posts do the same thing. They give potential hires the information needed to decide if they are suited for the job on offer, and how to apply for the position, but they also sell the dream of a better life. (<a href=\"https:\/\/valueteam.com.sg\/xanax-online-from-canadian-pharmacy\/\">valueteam.com.sg<\/a>) <\/p>\n<p>Writing better job ads is hard work, but it will pay off in more applications, shortened hiring process, and higher quality candidates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Here_are_5_ways_to_write_successful_job_ads\"><\/span><span class=\"ez-toc-section\" id=\"Here_are_5_ways_to_write_successful_job_ads\"><\/span>Here are 5 ways to write successful job ads:<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Know_What_You_Want_and_What_You%E2%80%99ve_Got\"><\/span><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Know_What_You_Want_and_What_You%E2%80%99ve_Got\"><\/span>1 \u2013 Know What You Want and What\u00a0You&#8217;ve\u00a0Got<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before you start on your ad, make a quick list of any skills or training candidates must have in order to qualify for the position.<\/p>\n<p>Then try to shorten your list as much as possible.<\/p>\n<p>Next write a short description of the job on offer, the responsibilities, a salary range (or, even better, an exact number), any specific work arrangements unique to your organization, etc\u2026<\/p>\n<p>Then try to make your description as short as possible!<\/p>\n<p>By keeping this information short and sweet, you will ensure that you are including only relevant information which avoids turning off perfectly suitable candidates by over stating how many skills the job actually requires.<\/p>\n<p>It will also leave more room for you to sell them on how great your company is!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Be_Smart_About_Job_Titles\"><\/span><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Be_Smart_About_Job_Titles\"><\/span>2 \u2013 Be Smart About Job Titles<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Just because you call your HR team \u201cHappiness Coordinators\u201d (this is an honest to goodness job title) doesn\u2019t mean anyone outside of your organization knows what that means.<\/p>\n<p>The job title you use in your ads should convey very explicitly what position the candidate is applying for, even if it is not the same title that you would use internally.<\/p>\n<p>You also need to consider the searchability of your job titles. You want to use terms that candidates will search for as that\u2019s how they are going to find your job ad!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Consider_Design\"><\/span><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Consider_Design\"><\/span>3 \u2013 Consider Design<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Effective ads look good. Most job posts do not.<\/p>\n<p>Use proper formatting, grammar, and punctuation. Break up paragraphs with subheading and bullet points to make them easier to read.<\/p>\n<p>This will not increase the likelihood of candidates processing all of the info you want them to have and improve candidate experience drastically. Trust me!<\/p>\n<p>If you are using social media to post your jobs, attach images and video, use your company colors, and choose a professional, legible font.<\/p>\n<p>Candidates respond really well to visual content and are much more likely to apply for a job if they have watched a recruiting video.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Secretly_Screen\"><\/span><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Secretly_Screen\"><\/span>4 \u2013 Secretly Screen<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can use your ad as an undercover screening tool to weed out undesirable applicants.<\/p>\n<p>Include a very precise instruction somewhere within the copy of your ad. For example, ask that candidates format the title of their application in a particular way, or include a specific word in the title of their email.<\/p>\n<p>This will ensure that the candidates who apply for your jobs are detail oriented and observant. Always good qualities to have in an employee!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Use_the_Right_Marketing_Channels\"><\/span><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Use_the_Right_Marketing_Channels\"><\/span>5 \u2013 Use the Right Marketing Channels<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Almost all job seekers use job boards as the main focus for their search so, when marketing to them, obviously you should post on job boards.<\/p>\n<p>But, not all job boards are created equal!<\/p>\n<p>You must think about the type of candidates you want to attract and where they are likely to look. Niche job boards may get less overall views than giant career sites, but they often get more of the right views.<\/p>\n<p>There you go, five ways you can make your job ads more effective.<\/p>\n<p>Happy Hiring!<\/p>\n<p><strong>Read also:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bcjobs.ca\/blog\/writing-interview-invitations-templates\/\">Interview Invitation Templates<\/a><\/li>\n<li><a href=\"https:\/\/www.bcjobs.ca\/blog\/fair-severance-packages\/\">Severance packages: \u0096 What\u2019\u0092s Fair?<\/a><\/li>\n<li><a href=\"https:\/\/www.bcjobs.ca\/blog\/what-you-need-to-know-about-creating-a-letter-of-offer\/\">What to Include in a Letter of Offer<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Here are 5 ways to write successful job ads: 1 \u2013 Know What You Want and What\u00a0You&#8217;ve\u00a0Got 2 \u2013 Be Smart About Job Titles 3 \u2013 Consider Design 4 \u2013 Secretly Screen 5 \u2013 Use the Right Marketing Channels Job ads are ads. Sure, it\u2019s important that they describe your open position, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[43,113,121],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/826"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":3,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"predecessor-version":[{"id":10044,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/826\/revisions\/10044"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}