{"id":5536,"date":"2019-07-18T09:00:56","date_gmt":"2019-07-18T16:00:56","guid":{"rendered":"https:\/\/www.bcjobs.ca\/blog\/?p=5536"},"modified":"2020-04-10T15:06:35","modified_gmt":"2020-04-10T22:06:35","slug":"6-reasons-you-should-recruit-millennials","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/","title":{"rendered":"6 Reasons You Should Recruit Millennials"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The tech-loving, ambitious generation has already emerged as one of the most populous generations currently taking over the workforce. Their ingenuity, inherent understanding of all things digital, and their perseverance are among some of their most prominent features that have made them a true asset for any modern-day business. However, Baby Boomers are still in positions of power in many industries, while Gen X also makes valuable professionals, although they were born on the cusp of the tech revolution as we know it. In such a diverse pool of potential employees, opting for Millennials may not always seem like the best of ideas.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f1aec0f0539\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f1aec0f0539\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#Meaning_over_money\" title=\"Meaning over money\">Meaning over money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#Audience_and_customer_insight\" title=\"Audience and customer insight\">Audience and customer insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#Digital_literacy\" title=\"Digital literacy\">Digital literacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#Diversity_in_education_and_skillset\" title=\"Diversity in education and skillset\">Diversity in education and skillset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#Thriving_on_transparency\" title=\"Thriving on transparency\">Thriving on transparency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#Collaboration_over_competition\" title=\"Collaboration over competition\u00a0\">Collaboration over competition\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bcjobs.ca\/blog\/6-reasons-you-should-recruit-millennials\/#About_the_Author\" title=\"About the Author\">About the Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">If you\u2019re <\/span><a href=\"https:\/\/www.bcjobs.ca\/blog\/4-ideas-attracting-great-candidates-small-businesses\/\"><span style=\"font-weight: 400;\">looking to expand your teams<\/span><\/a><span style=\"font-weight: 400;\"> and you\u2019re in need of savvy professionals who can enrich your company culture, try taking a closer look at this particular generation. Their many useful traits in addition to their education and experience make them truly indispensable in the business world. Here are a few reasons to support your decision to hire Millennials during your next growth spurt.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meaning_over_money\"><\/span><span style=\"font-weight: 400;\">Meaning over money<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know that profitable careers always attract top talent and well-educated, well-rounded individuals. When it comes to motivation in general, money has always been a key incentive for people to devote their time, energy, as well as creativity to delivering stellar work. With Millennials, it doesn\u2019t boil down to the number of zeros on their paycheck. Although their financial independence comes high on their list of priorities, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/karlmoore\/2014\/10\/02\/millennials-work-for-purpose-not-paycheck\/#4f7db8116a51\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">purpose and meaning<\/span><\/a><span style=\"font-weight: 400;\"> are still more relevant when choosing a career.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a sense, when a Millennial applying for a position in your company shares your values, you\u2019ll know that you have a long-term employee on your hands, since they\u2019ll feel motivated to stay under your wing.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Audience_and_customer_insight\"><\/span><span style=\"font-weight: 400;\">Audience and customer insight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-5538\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials2-300x200.png\" alt=\"Chart showing consumers and users\" srcset=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials2-300x200.png 300w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials2-768x512.png 768w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials2.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since <\/span><a href=\"https:\/\/www.emarketer.com\/content\/in-canada-millennials-aren-t-all-the-same-so-don-t-market-as-if-they-were\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Canada is home to over seven million Millennials<\/span><\/a><span style=\"font-weight: 400;\">, appealing to such a major portion of the population comes with a lot of challenges. They are not only a unique bunch as a whole, but they are made up of individuals with very specific needs and preferences, making them all the more complex and challenging to market to. This is precisely why having one or more Millennials working with you will help your business grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with Millennials will help you gain more hands-on experience about the generation, and you\u2019ll be able to harness their knowledge to market your brand to that particular part of the population. Make sure you always seek feedback and inspire transparency, and rest assured their contribution will fuel your success.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_literacy\"><\/span><span style=\"font-weight: 400;\">Digital literacy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To get a better idea of the impact Millennials have on the global market, let\u2019s hop over to the other hemisphere. Millennials make up <\/span><a href=\"https:\/\/2qean3b1jjd1s87812ool5ji-wpengine.netdna-ssl.com\/wp-content\/uploads\/Australia-Population-Map-Generational-Profile-2015_Infographic_McCrindle.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">22% of the Australian population<\/span><\/a><span style=\"font-weight: 400;\">, and their digital preferences are the ones dictating not just your brand\u2019s online presence from that customer perspective, but also your recruitment trends and best practices. Australians are learning from their Millennial population by changing their recruitment methods as well as their channels of communication based on their location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you take a closer look at this fast-growing market, you\u2019ll see, for instance, that finding\u00a0<\/span><a href=\"https:\/\/www.careerone.com.au\/jobs\/in-brisbane-qld\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">jobs in Brisbane<\/span><\/a><span style=\"font-weight: 400;\"> via digital channels such as dedicated job platforms is more prevalent than their more traditional alternatives. We\u2019re well beyond the times of posting ads in local papers alone \u2013 we need reputable websites, business review sites, and social media to expand our reach as employers, and more Millennials will come to our doors.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diversity_in_education_and_skillset\"><\/span><span style=\"font-weight: 400;\">Diversity in education and skillset<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-5539\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials3-300x200.png\" alt=\"Graduates celebrating at a convocation ceremony\" srcset=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials3-300x200.png 300w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials3-768x512.png 768w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials3.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Unlike their predecessors who would mostly focus on a single expertise, Millennials like to mix and match. They don\u2019t stick to a single language, they are typically bilingual, they are able to pick up new tech trends, and they like the ability to <\/span><a href=\"https:\/\/www.bcjobs.ca\/blog\/never-stop-learning-even-dream-job\/\"><span style=\"font-weight: 400;\">learn as they age<\/span><\/a><span style=\"font-weight: 400;\">. Although college still plays a role in their lives, Millennials think of education as a lifelong journey of expanding their knowledge and abilities, beyond a degree.<\/span><\/p>\n<p><a href=\"https:\/\/www.pewsocialtrends.org\/essay\/millennial-life-how-young-adulthood-today-compares-with-prior-generations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Four in ten American Millennials<\/span><\/a><span style=\"font-weight: 400;\"> have a bachelor\u2019s degree (or higher), which gives them a major advantage in the employment world. Add to that, their ability to meander the complex digital world allows them to keep taking online courses, making them better prepared for the market.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thriving_on_transparency\"><\/span><span style=\"font-weight: 400;\">Thriving on transparency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned earlier, feedback is vital for Millennials. Knowing that they are entering a transparent work environment makes them feel welcome and wanted, and they will be all the more interested in staying loyal to your business. Transparency is a key prerequisite for many Millennials to even consider working within a business. How do they know if your company is transparent?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll check you out on social media, how you interact with your followers, they\u2019ll read online reviews about your business, and they\u2019ll ask you a few questions during the interview to see how open you really are. They\u2019ll want to know if you have regular performance reviews, how you ask for feedback, and if you ever implement any of the suggestions your employees make. Without transparency, you won\u2019t be able to keep them on the team for too long.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Collaboration_over_competition\"><\/span><span style=\"font-weight: 400;\">Collaboration over competition\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"194\" class=\"aligncenter size-medium wp-image-5540\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials4-300x194.png\" alt=\"A group working together with their hands in a huddle\" srcset=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials4-300x194.png 300w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials4-768x498.png 768w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2019\/07\/Millennials4.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, one of the traits that make Millennials true team players is <\/span><a href=\"https:\/\/www.business2community.com\/leadership\/millennials-prefer-collaboration-competition-01456213\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">their preference for collaboration<\/span><\/a><span style=\"font-weight: 400;\"> over competition. While some companies still encourage healthy levels of competition in their teams to inspire productivity, Millennials will rather work in a \u201cwe\u201d mindset.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials, unlike earlier generations, have a greater tendency to build social bonds with their colleagues. They know that innovation will happen as a result of putting several heads together rather than working against one another, so they\u2019ll always choose an environment that lets them be creative and collaborate.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Millennial lifestyle has greatly affected how we hire them and how we work with them. They bring many benefits to the workplace and to each industry, so do your best to create an environment that will make them feel welcome, and they\u2019ll help your business thrive.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><em><strong>About the Author<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for <\/span><a href=\"https:\/\/bizzmarkblog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Bizzmarkblog.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to expand your teams and you\u2019re in need of savvy professionals who can enrich your company culture, try taking a closer look at this particular generation. Their many useful traits in addition to their education and experience make them truly indispensable in the business world. Here are a few reasons to support your decision to hire Millennials during your next growth spurt.<\/p>\n","protected":false},"author":3,"featured_media":5537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[162,172],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/5536"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=5536"}],"version-history":[{"count":4,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/5536\/revisions"}],"predecessor-version":[{"id":5548,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/5536\/revisions\/5548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media\/5537"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=5536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=5536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=5536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}