{"id":2760,"date":"2012-09-24T11:05:00","date_gmt":"2012-09-24T11:05:00","guid":{"rendered":"https:\/\/www.bcjobs.ca\/hr-advice\/how-to-highlight-your-employer-brand-company-values-with-video\/"},"modified":"2024-05-09T20:05:51","modified_gmt":"2024-05-10T03:05:51","slug":"how-to-highlight-your-employer-brand-company-values-with-video","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/how-to-highlight-your-employer-brand-company-values-with-video\/","title":{"rendered":"How to highlight your employer brand &#038; company values with video"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"256\" class=\"alignnone size-medium wp-image-4063\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2012\/09\/hubspot-recruitment-video-300x256.png\" alt=\"hubspot-recruitment-video\" srcset=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2012\/09\/hubspot-recruitment-video-300x256.png 300w, https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2012\/09\/hubspot-recruitment-video.png 312w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nReprinted with permission from Jobcast (Your <a href=\"https:\/\/www.facebook.com\/jobcastnet\">Facebook Career Page<\/a>)<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ebf652428d4\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ebf652428d4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-highlight-your-employer-brand-company-values-with-video\/#Ideas_for_producing_your_recruitment_video\" title=\"Ideas for producing your recruitment video\">Ideas for producing your recruitment video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-highlight-your-employer-brand-company-values-with-video\/#Example_Recruitment_Videos\" title=\"Example Recruitment Videos\">Example Recruitment Videos<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/how-to-highlight-your-employer-brand-company-values-with-video\/#Starbucks_Jobs_Sage_Jobs\" title=\"Starbucks Jobs | Sage Jobs\">Starbucks Jobs | Sage Jobs<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: left;\">With today&#8217;s technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization.<\/p>\n<p style=\"text-align: left;\">Be real, be honest, and focus on presenting your company in an authentic way to potential applicants.<\/p>\n<p style=\"text-align: left;\">Star employees are on the hunt for more than just a J.O.B and want to work for an organization whose values and mission are in line with their worldview. Great organizations are built when like-minded people come together to work on projects they believe in. What does your organization stand for and how can you present that in a recruitment video?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ideas_for_producing_your_recruitment_video\"><\/span>Ideas for producing your recruitment video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Allow candidates into your world and give them a true feel for who they&#8217;ll be working with, what the company&#8217;s vision is and why it&#8217;s important. Try incorporating some of these ideas into your video footage:<\/p>\n<ul>\n<li>Add an introduction from the CEO or founder<\/li>\n<li>Conduct interviews with existing employees<\/li>\n<li>Provide tours of the office<\/li>\n<li>Show staff interacting at a company event<\/li>\n<li>Highlight benefits and perks that make your company unique<\/li>\n<\/ul>\n<p><strong>Need a little inspiration?\u00a0<\/strong>Here&#8217;s a recent blog post that highlights some <a href=\"https:\/\/www.jobcast.net\/kicking-it-old-school-with-video-recruiting\/\" target=\"_blank\" rel=\"noopener noreferrer\">great examples of recruitment videos<\/a>. It also shares links to metrics on using video to hire, and a webinar about making videos that appeal to your target candidates!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Example_Recruitment_Videos\"><\/span>Example Recruitment Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Rackspace<\/p>\n<p>Hubspot<\/p>\n<p>Ps. Did you know you can embed YouTube Videos into your employer profile on BCjobs.ca? Please visit Starbucks and Sage Software&#8217;s links below for two more great recruitment video examples on BCjobs.ca!<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Starbucks_Jobs_Sage_Jobs\"><\/span><a href=\"https:\/\/www.bcjobs.ca\/starbucks-coffee-canada-jobs-e8525\">Starbucks Jobs<\/a> | <a href=\"https:\/\/www.bcjobs.ca\/sage-jobs-e1906\">Sage Jobs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>With today&#8217;s technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization.<\/p>\n<p>Be real, be honest, and focus on presenting your company in an authentic way to potential applicants.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,162],"tags":[77,43,113,121],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2760"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":5,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2760\/revisions"}],"predecessor-version":[{"id":7101,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2760\/revisions\/7101"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=2760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}