{"id":2597,"date":"2008-12-02T15:31:00","date_gmt":"2008-12-02T15:31:00","guid":{"rendered":"https:\/\/www.bcjobs.ca\/hr-advice\/employer-branding-using-employee-branding\/"},"modified":"2018-11-09T08:09:40","modified_gmt":"2018-11-09T16:09:40","slug":"employer-branding-using-employee-branding","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/employer-branding-using-employee-branding\/","title":{"rendered":"Employer branding using employee branding"},"content":{"rendered":"<p><a href=\"https:\/\/www.bcjobs.ca\/hr-advice\/category\/employer-branding\/\"> <img decoding=\"async\" loading=\"lazy\" width=\"129\" height=\"85\" class=\"alignnone size-full wp-image-5024\" style=\"vertical-align: baseline;\" src=\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2008\/12\/Employer_branding_using_employee_branding.jpg\" alt=\"Employer_branding_using_employee_branding\" \/>Employer branding<\/a>, the darling of the <span class=\"pearl-hilighted-word\" style=\"color: black; background: #ffff66;\">human<\/span> resources marketing machine, now includes <strong>employee branding<\/strong>. Employee branding depends on a organization\u2019s staff members to project the overall brand.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ec08626fae7\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ec08626fae7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/employer-branding-using-employee-branding\/#Why_employee_branding\" title=\"Why employee branding?\">Why employee branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/employer-branding-using-employee-branding\/#How_do_you_achieve_employee_branding\" title=\"How do you achieve employee branding?\">How do you achieve employee branding?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Why_employee_branding\"><\/span>Why employee branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By calling on members of your company to communicate your brand, you tap the power and influence of <span class=\"pearl-hilighted-word\" style=\"color: black; background: #ffff66;\">people<\/span>. Given that so many <span class=\"pearl-hilighted-word\" style=\"color: black; background: #ffff66;\">people<\/span> now view advertising as noise, the <strong>personal influence of an employee<\/strong> may hold more meaning. Many companies use retail stores, tradeshow presentations, open houses, trade journal interviews and blogs as part of employee branding.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_achieve_employee_branding\"><\/span>How do you achieve employee branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By <a href=\"https:\/\/www.bcjobs.ca\/hr-advice\/category\/recruitment-and-retention\/\">recruiting <\/a>selectively, communicating effectively and delivering targeted training, you can <strong>better develop employee branding<\/strong>. Once your employees understand your brand and objectives, they\u2019ll be in better positions to act as ambassadors for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employer branding, the darling of the human resources marketing machine, now includes employee branding.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[77,43,113,121],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2597"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=2597"}],"version-history":[{"count":3,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2597\/revisions"}],"predecessor-version":[{"id":5031,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2597\/revisions\/5031"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=2597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=2597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=2597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}