![\"company_culture_as_a_recruiting_technique\"](\"https:\/\/www.bcjobs.ca\/blog\/wp-content\/uploads\/2008\/11\/company_culture_as_a_recruiting_technique.jpg\")
Company culture can help your firm recruit and retain top employees. Just as any group has shared values, beliefs, rules and practices, so does a company. Company culture or the \u201ccompany vibe\u201d spans the voice, values and practices of members of a company. It\u2019s about the employer brand and \u201chow things get done around here\u201d.<\/p>\n
When it comes to recruiting employees, you can use your corporate culture to attract people<\/strong> who\u2019ll \u201cfit\u201d. If you take time to market your culture, you\u2019ll appeal to like-minded people and, in many cases, turn away those who would be better suited elsewhere. Moreover, although job roles change frequently, company culture tends to be less dynamic. So, if you hire people for fit with your organizational culture, you\u2019re more likely to retain them when job duties change.<\/p>\n To market your culture to potential employees:<\/strong> Remember, you want to be honest and forthright about your company culture. Be sure to market the way things are, as opposed to the way you wish they were. Otherwise, you may find new hires leave shortly after you\u2019ve finished training them.<\/p>\n Related to company culture as a recruiting technique: Company culture can help your firm recruit and retain top employees. Just as any group has shared values, beliefs, rules and practices, so does a company. Company culture or the \u0093company vibe\u0094 spans the voice, values and practices of members of a company.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[43,113,121],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2544"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":5,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":6759,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/2544\/revisions\/6759"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Identify and explain your corporate culture. You may need to do an employee survey, hold a focus group or review your mission statement, vision and marketing materials to get a good overview.
\n\u2022 Develop a set of attributes common to your employees \u2013 then define them.
\n\u2022 Design your recruitment advertising and careers website with your company culture in mind.
\n\u2022 Look for ways to use employee branding to bring your company\u2019s voice alive. Blogs, testimonials, recruiting parties and even information interviews can help potential hires connect with people in your organization.
\n\u2022 In interviews, ask people to define some of your company\u2019s attributes. Check to see whether their answers reflect your corporate culture.
\n\u2022 Use behavioural interviews<\/a> to understand the ideas and actions of job candidates, as opposed to simply their skills.<\/p>\n
\n\u2022 Employer branding the Web 2.0 way<\/a>
\n\u2022 Behavioural interviews<\/a>
\n\u2022 Interviewing potential employees<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"