{"id":104,"date":"2008-12-01T13:04:00","date_gmt":"2008-12-01T13:04:00","guid":{"rendered":"https:\/\/www.bcjobs.ca\/career-advice\/careers-in-the-sales-and-marketing-industry\/"},"modified":"2024-03-23T23:04:30","modified_gmt":"2024-03-24T06:04:30","slug":"careers-in-the-sales-and-marketing-industry","status":"publish","type":"post","link":"https:\/\/www.bcjobs.ca\/blog\/careers-in-the-sales-and-marketing-industry\/","title":{"rendered":"Careers in the sales and marketing industry"},"content":{"rendered":"<p>&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f1ad8ed794a\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f1ad8ed794a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bcjobs.ca\/blog\/careers-in-the-sales-and-marketing-industry\/#What_is_sales_and_marketing\" title=\"What is sales and marketing?\">What is sales and marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bcjobs.ca\/blog\/careers-in-the-sales-and-marketing-industry\/#What_kinds_of_positions_are_available_in_the_sales_and_marketing_industry\" title=\"What kinds of positions are available in the sales and marketing industry?\">What kinds of positions are available in the sales and marketing industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bcjobs.ca\/blog\/careers-in-the-sales-and-marketing-industry\/#What_skills_do_I_need_to_begin_a_sales_and_marketing_career\" title=\"What skills do I need to begin a sales and marketing career?\">What skills do I need to begin a sales and marketing career?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bcjobs.ca\/blog\/careers-in-the-sales-and-marketing-industry\/#How_much_will_I_make\" title=\"How much will I make?\">How much will I make?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"What_is_sales_and_marketing\"><\/span>What is sales and marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sales and marketing involve putting products and services into the hands of customers in a profitable way. Sales includes the activities related to selling a product or service for money. Marketing means analyzing the needs of potential customers, developing a product to meet those needs, and connecting buyers and sellers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_kinds_of_positions_are_available_in_the_sales_and_marketing_industry\"><\/span>What kinds of positions are available in the sales and marketing industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul type=\"disc\">\n<li>Advertising manager<\/li>\n<li>Advertising account executive<\/li>\n<li>Account executive<\/li>\n<li>Business development<\/li>\n<li>Product manager<\/li>\n<li>Public relations director<\/li>\n<li>Sales associate<\/li>\n<li>Sales consultant<\/li>\n<li>Sales representative<\/li>\n<li>Sales manager<\/li>\n<li>Marketing coordinator, manager or director<\/li>\n<li>Marketing consultant<\/li>\n<li>Territory manager<\/li>\n<li>Manufacturer\u2019s representative<\/li>\n<li>Telemarketer<\/li>\n<li>Inside\/Outside sales representative<\/li>\n<li>Graphic designer<\/li>\n<li>Copywriter<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_skills_do_I_need_to_begin_a_sales_and_marketing_career\"><\/span>What skills do I need to begin a sales and marketing career?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of the skills required for success in a sales and marketing career are the same as those required in any industry. But, generally speaking, you may want to focus on the following qualities:<\/p>\n<ul>\n<li>Brainstorming \u2013 whether you want a creative role like graphic design or a more sales-focused position like account executive, brainstorming can help you come up with creative solutions for problems<\/li>\n<li>Relationship building<\/li>\n<\/ul>\n<ul>\n<li>Information technology \u2013 contact\/customer relationship management systems, presentation software, office applications, order tracking, web analytics, etc.<\/li>\n<li>Selling (even marketers need a good understanding of selling)<\/li>\n<li>Marketing (even sales people need to work with marketing strategies)<\/li>\n<li>Negotiating<\/li>\n<li><a href=\"https:\/\/techvando.com\/seo\/\">Search Engine Optimization<\/a><\/li>\n<li>Product knowledge \u2013 you\u2019ll need to understand the products you sell or promote<\/li>\n<li>Customer knowledge \u2013 to convince people to buy, you\u2019ll need to understand their needs and the problems they solve by buying<\/li>\n<li>Trend spotting<\/li>\n<li>Planning \u2013 identifying opportunities, developing strategies, and implementing solutions<\/li>\n<li>Presenting \u2013 public speaking, making sales presentations and pitching marketing strategies and creative work<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_much_will_I_make\"><\/span>How much will I make?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.bcjobs.ca\/sales-marketing-jobs\">Sales and marketing jobs<\/a> span a wide range of opportunities. As a result, junior sales associates in retail stores may make minimum wage while vice-presidents in software companies earn $150,000 or more a year. Marketing can see the same discrepancy. However, many CEOs and senior managers come from sales and marketing backgrounds, showing the sky\u2019s the limit.<\/p>\n<p>Sales professionals often receive a base salary plus commission or large bonuses for meeting goals. Depending on the industry and position, it may take up to several months before you build a \u201csales pipeline\u201d of customers willing to buy. In those cases, employers usually provide a training wage or higher base salary for that time period.<\/p>\n<p>In addition to your wages, many employers offer competitive benefits packages that include medical and dental plans, discounts on merchandise purchases and perqs or bonuses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales and marketing involve putting products and services into the hands of customers in a profitable way. Sales includes the activities related to selling a product or service for money. Marketing means analyzing the needs of potential customers, developing a product to meet those needs, and connecting buyers and sellers.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/104"}],"collection":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":3,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":9545,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions\/9545"}],"wp:attachment":[{"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcjobs.ca\/blog\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}