Yes, yes, Wikipedia is not exactly the latest technology, but it still delivers on providing the latest information on anything, including your organization and its reputation as an employer.
Wikipedia exists, thrives and is respected because of its essence—being a web-based, free-content encyclopedia based on an openly-editable model (i.e., anyone can edit its articles). Wikipedia aims for articles to be neutral sources—not advertisements, soapboxes or places to vent—of information; and in time, through this consensus and transparent model of information sharing, many articles become extensive, accurate and of neutral opinion. However, there can be bumps along the way, leading employers to wonder what is possibly being said about their organization.
Thanks again to technology, there’s an easy way to monitor your organization’s Wikipedia article (thanks to Social Signal for the following):
1. Go to your company’s page on Wikipedia.org.
2. Select the “View History” tab next to the search tool in the upper left corner.
3. Click on the Atom RSS feed icon located in the left sidebar’s Toolbox section.
4. Copy the URL and paste it into your RSS aggregator.
Now, every time your organization’s page is edited, you’ll receive a message in your RSS feeder—no need for constantly visiting the article, the changes come to you when they occur!
If down the road your RSS feed reveals someone has edited the article in a way that casts an unpleasing (or perhaps over-exultant) image of your employer brand, before editing the article yourself, it’s important to respect Wikipedia’s Five Pillars and to do a little research in Wikipedia best practices, including visiting the article Wikipedia 101 for Brands.
And, with that, join the community of 900,000+ editors of Wikipedia articles to update your Wikipedia page to reveal the information truthfully and accurately for your future, present or past employees, colleagues and stakeholders.
Related to Wikipedia & Your Employer Reputationemployer branding, recruiting, recruiting advice, recruitment