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Talent Day Success Stories: Charanya and Traction on Demand


Presented by BC Jobs in partnership with the BC Tech Association, Talent Days are opportunities to connect the right people with the right companies, and we love hearing about how tech professionals have made moves in their careers because of these events. Check out this Talent Day Success Story, highlighting a tech professional who found an amazing new role, as well as the great company they met at Talent Day!


Charanya Kumar came to Talent Day, where she had the opportunity to meet the team from Traction on Demand, learn more about what they do, and heard first-hand about the awesome culture they’ve built. Charanya was able to walk away from Talent Day with an interview scheduled, and within a couple of weeks, she had an offer for an amazing new opportunity at Traction on Demand! Keep reading to get a closer look at Charanya’s experience at Talent Day.

Please describe your experience at Talent Day.
Charanya: Talent Day is the best way to connect with people. I recently moved to Canada and searching for jobs was an overwhelming process. As a newbie to a country, it can be frustrating to go through multiple job portals and commuting to different cities to find a right fit. Talent Day made it easy to network and reach out to employers directly. The energy at Talent Day is great – there are lots of opportunities out there and Talent Day showcases them.

What it was like to network and connect with great companies like Traction on Demand?
Charanya: It was an amazing experience to meet the employers in person – Talent Day is a one-stop shop for job seekers and an opportunity to impress and make your mark. When you meet great companies like Traction on Demand at Talent Day, it gives you hope as a job seeker not just to get any job but to choose the one you want. My interview was scheduled for the next day with Traction on Demand after meeting them at Talent Day. I would recommend Talent Day for job seekers, graduates or students looking for internships.

Now that you’ve been able to find an awesome new role from Talent Day, what is life at Traction on Demand like?
Charanya: Traction on Demand is an amazing place to be. It is one of Vancouver’s fastest growing technology firms. Everybody is warm, welcoming, passionate and always positive. No one hesitates to help each other out. People think creatively and we do whatever it takes to get the job done. Their interview process is precise and quick. In addition to testing your skills, they also see if you are a good cultural fit, which has always been a priority at Traction on Demand. This helps maintain the spirit of community. Traction for Good, which is a community engagement program, speaks volumes about this organization. Traction will be a good place to grow professionally and personally. Every task is challenging and interesting. People are given the freedom to make mistakes and learn from it – there is consistent learning in the job. I am happy and proud to be a Tractionite!

We previously caught up with Anthony Azar, Talent Specialist at Traction on Demand, who also took the time to share his thoughts at Talent Day.

What was your experience at Talent Day like while representing Traction on Demand? 
Anthony: Talent Day gives us the opportunity to connect with a variety of great talent – often those who are new to the market – that have a variety of technical skills. We really appreciate the opportunity to get to know candidates in-person and chat with them about the great things that are happening at Traction on Demand.

What do you look for in candidates when you’re hiring?
 Traction on Demand’s hiring philosophy is based on culture, intelligence and then skills as we think that if someone is a great culture fit and has the aptitude to learn, then they can pick up many of the skills they might be missing. talent is quite rare in Canada and so it has always worked better for us to look for great people to train, as opposed to searching for ramped talent. We are interested in people who want to join an active community of engaged individuals who see business as more than just a vehicle to make money. We care about our people, wider community and planet.

If you’d like to learn more about Traction on Demand, including their Traction for Good program, head over to their website. If you’re interested in the different opportunities they have available, check out their profile on


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