Focus on Employer Brand to Reach BC Talent
Companies are upping their investment in employer branding for 2015.
This surge is influenced by an increasingly competitive labour market and growing evidence for the effectiveness of branding to hire.
Evidence such as that found by the Talent Trends 2014 report, that asked 18,000 fully-employed professionals across 26 countries what is the most important factor for them when picking a new employer.
The solid majority, of respondents, ranked talent brand – the company’s reputation as a great place to work – as the deciding factor.
Today, job seekers have easy access to information about your organization, ten years ago they would have had to rely on word of mouth, but today they have massive amounts of information available to them via the internet.
The first thing job seekers do, when looking for job openings, or trying to decide which companies they want to work for is perform a Google search.
Your organization’s online employer brand forms a potential candidate’s first impression and, if not well executed, their last as well.
BCjobs.ca has been working with many of Canada’s top employers to help them cultivate a recognizable employer brand.
Organizations such as Sage, Canada Post, and Catalyst use BCjobs.ca’s Featured Employer service to increase their brand’s recognition amongst British Columbian job seekers.
BCjobs.ca receives over 1 million page views per month and at least 80% of that traffic is local.
How do we achieve these numbers?
We use invest heavily in targeted ads that bring the best of BC’s job seekers to our site and, in turn, our featured employer’s profiles.
We’ve optimized BCjobs.ca for search, so that we’re always on the first page when job seekers search for work in British Columbia.
Our brand is recognized and trusted by job seekers.
At BCjobs.ca, we’ve made it our mission to connect British Columbian employers with the talented people they need to grow their businesses. We believe in BC business, BC talent, and the importance of bringing them together.
Well, you can become a BCjobs.ca featured employer of course! But, you can also help grow your brand by builder your employee profile.
Every company that signs up for BCjobs.ca has the option to create an employer profile.
You can write an engaging description of your organization, embed a Youtube video that expresses your company culture, add your logo, and link to your social media accounts. Taking these steps will help you positively inform potential candidate’s first impressions and encourage job seekers to apply for your jobs.
A well-constructed employer brand makes an organization a desirable place to work, separates the brand from its competitors, and helps employers reach their hiring goals.
56% of employers who attempted to recruit new employees in the last year reported that a candidate rejected their job offer.
Top talent, with the many options available to them, are discerning when choosing which companies that they apply to. Employer branding is the biggest influence on their decision to apply.
Employers need to make their brand stand out to reach qualified candidates and ensure the growth and future success of their organization.
Focus on your brand today, to reach the candidates of tomorrow.Tags: employer branding, hiring, recruiting, recruiting advice, recruitment