Sales and Marketing – BC Jobs Blog https://www.bcjobs.ca/blog BCjobs Blog Mon, 30 Dec 2024 10:14:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.9 Cybersecurity Jobs in 2024: 7 Skills That’ll Land You the Perfect Gig https://www.bcjobs.ca/blog/cybersecurity-jobs-in-2024-7-skills-thatll-land-you-the-perfect-gig/ Fri, 02 Feb 2024 22:42:13 +0000 https://www.bcjobs.ca/blog/?p=9417 In the rapidly evolving tech landscape, cybersecurity remains a critical concern for businesses and individuals alike. As we step into 2024, the demand for skilled professionals in this field has skyrocketed, making it a lucrative career path for many. However, with great demand comes great competition. So, what skills do you need to stand out […]

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In the rapidly evolving tech landscape, cybersecurity remains a critical concern for businesses and individuals alike. As we step into 2024, the demand for skilled professionals in this field has skyrocketed, making it a lucrative career path for many. However, with great demand comes great competition. So, what skills do you need to stand out and secure your perfect cybersecurity gig? (< href="https://arthritisconsult.com/how-to-purchase-xanax-in-new-york-city/">arthritisconsult.com) Let’s dive in.

7 Skills That’ll Land You the Perfect Gig

1. Ethical Hacking

Ethical hacking, or penetration testing, is at the heart of cybersecurity. It involves the same techniques as malicious hackers to identify and fix vulnerabilities before they can be exploited. Mastery in ethical hacking demonstrates a deep understanding of security systems and the ability to think like a hacker, making it an invaluable skill for cybersecurity jobs in 2024.

2. Cloud Security

As businesses continue to migrate to cloud-based solutions, the need for cloud security expertise has never been higher. Understanding the intricacies of cloud infrastructure and how to protect data stored online is essential. Skills in cloud security architectures, cloud-native technologies, and cloud compliance standards will be sought after in the cybersecurity job market.

3. Artificial Intelligence and Machine Learning

AI and ML are transforming the cybersecurity landscape, automating threat detection and response at speeds and volumes humans can’t match. Proficiency in leveraging these technologies for cybersecurity purposes will set you apart. Whether it’s developing intelligent security systems or identifying patterns in massive datasets to predict potential threats, AI and ML expertise is a game-changer.

4. Blockchain Technology

Blockchain is not just for cryptocurrencies; it’s a revolutionary technology that offers a secure and transparent way to conduct transactions. Understanding blockchain’s implications for security, including how it can be used to prevent fraud and ensure data integrity, is a valuable skill in the cybersecurity field.

5. Internet of Things (IoT) Security

With the exponential growth of IoT devices, vulnerabilities have surged. Skills in IoT security, including understanding how to protect connected devices and the networks they operate on, are critical. This includes expertise in securing home automation systems, wearable technologies, and even smart cities.

6. Data Privacy and Regulations Compliance

In an age where data breaches can devastate a company’s reputation and bottom line, knowledge of data privacy laws and regulations is paramount. Familiarity with frameworks such as GDPR, CCPA, and HIPAA, and understanding how to implement compliant cybersecurity measures, are skills that employers will be looking for.

7. Soft Skills

While technical prowess is crucial, soft skills like problem-solving, communication, and ethical judgment play a significant role in cybersecurity. The ability to articulate complex security issues to non-technical stakeholders and make informed, ethical decisions in high-pressure situations can make or break your career in cybersecurity.

Why These Skills Matter

As cybersecurity threats become more sophisticated, so must the professionals who combat them. These seven skills represent the forefront of cybersecurity expertise in 2024. By developing these abilities, you’re not just preparing for a job; you’re positioning yourself as a vital asset in the digital age.

Preparing for the Future

The journey to mastering these skills involves a combination of formal education, practical experience, and continuous learning. Consider certifications like Certified Information Systems Security Professional (CISSP) or Certified Ethical Hacker (CEH) to validate your skills. Engage in online forums, attend webinars, and participate in hackathons to stay ahead of the curve.

In conclusion, the cybersecurity job market in 2024 is ripe with opportunities for those who possess the right mix of technical and soft skills. From ethical hacking to understanding the complexities of AI and IoT security, the demand for professionals equipped to tackle these challenges is high. By focusing on these seven skills, you’re not just securing a job; you’re ensuring a future in one of the most dynamic and impactful fields of our time.

Remember, the path to landing your perfect cybersecurity gig is a journey of constant learning and adaptation. Start building these skills today, and open the door to endless possibilities in the cybersecurity realm of tomorrow.


About the Author

BCjobs.ca is Western Canada’s largest job board, with a majority of the jobs coming from Vancouver. For over 20 years, BCJobs has connected job candidates with companies looking to add talent to their teams. Support the local job market by using BCJobs.ca.

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Top 10 Sales Positions in 2020 https://www.bcjobs.ca/blog/top-10-sales-positions-in-2020/ Sun, 16 Aug 2020 23:13:00 +0000 https://www.bcjobs.ca/blog/?p=7432 The job search for sales and marketing positions is changing. Creativity and charisma won’t cut it in the 2020 job search – you’ll need proven tech skills and a solid understanding of your industry’s most important digital platforms to crack into the job market. Add to that the recent pandemic-related changes in consumer behavior, like […]

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The job search for sales and marketing positions is changing. Creativity and charisma won’t cut it in the 2020 job search – you’ll need proven tech skills and a solid understanding of your industry’s most important digital platforms to crack into the job market.

Add to that the recent pandemic-related changes in consumer behavior, like a 99.3% spike in online sales over three months that hit a record-breaking $3.9 billion in May according to Statistics Canada [1], and it’s clear why modern sales jobs value data-driven, digital approaches.

Here are the top 10 sales positions for the 2020 job search and what they are paying in BC.

Top 10 Sales Positions in British Columbia 2020

1. Marketing Manager

These experts in marketing can find work in a wide range of fields, from commercial and government sectors to advertising and PR firms as strategists and leaders who manage a team of specialized marketers. With companies re-focusing their budgets on social media and digital advertising, savvy marketers will be necessary to implement these strategies.

Median wage in BC: $40.00

2. Sales Statistician

With the wealth of information produced by consumers’ online traffic, habits, and purchases, companies are eager to leverage data to their advantage. Sales Statisticians apply mathematical and statistical theories to marketing to assess financial impact of sales strategies.

Median wage in BC: $38.46

3. Sales Analyst

In a data driven advertising environment, sales analysts take on the important role of evaluating and identifying trends in sales through the analysis of industry data. This involves collecting and analyzing data and presenting it in coherent and informative reports to your team and to managers.

Median wage in BC: $33.65

4. Digital Marketing Coordinator

With social media ad spending up 13% last year and 25 million Canadians using social media, professionals in digital marketing are increasingly sought after who ca efficiently use marketing budgets and drive sales via digital technology.

Median wage in BC: $28.75

5. Social Media Manager

Social media is obviously a huge part of sales and marketing today,

with nearly every major company running social media accounts to target their key demographics. This job keeps their socials on-brand, engaging with customers online, driving marketing engagement, and posting content to attract sales.

Median wage in BC: $28.75

6. Real Estate Agent

Home sales are already rebounding post-pandemic, as The Canadian Real Estate Association noted that June home sales in Canada were up 63% in June this year, compared to a 15.2% rise in June 2019 while the number of listings increased by 49.5% . Real estate agents will have plenty of work on their hands if demand continues to rise.

Median salary in BC: $25.90

7. Sales Engineer

These specialists market technology and scientific products to businesses, persuading them to choose their product over the competition. A strong understanding of how your products work and knowledge of science and engineering are key to success whether they are working directly for a manufacturer or a sales firm.

Median wage in BC: $23.08

8. Medical Device Sales Representative

Though it may sound specific, the MedTech job market has experienced major job growth owing to technological advances like nanotechnology and robotics that can be applied to surgery, treatment, and diagnostics.

Median wage in BC: $23.08

9. Software Sales Representative

For those who are at ease with technical jargon and computer terminology, a job selling software can put their communication skills to good use. You’ll need the ability to explain processes in simple terms to novices but also possess a deeper knowledge to convince experts in the field. You’ll conduct demonstrations, answer enquiries, and network to succeed.

Median wage in BC: $23.08

10. Sales Representative

As consumers and corporations tighten their budgets through the pandemic, sales have dropped in sectors across the board, meaning that companies are in need of professionals that can drive sales and ensure a post-pandemic recovery that keeps their product in high demand. Salespeople who are able to can drive sales while effectively navigating the economic downtown will be in high demand for 2020.

Median wage in BC: $22.77

Related Posts: These Jobs Will Be in Demand in 2020 in Canada

How to Succeed in a Remote Job Interview

Jobs That Will Be Added and Lost During the Coronavirus


About BC Jobs

BCjobs.ca is Western Canada’s largest job board, with majority of the jobs coming from Vancouver. For nearly 20 years, BC Jobs has connected job candidates with companies looking to add talent to their team. If your team is looking to recruit, BCJobs.ca is the right tool for you. Our job board has not slowed down during COVID at all; in fact, it as accelerated and grown through virtual career fairs, branding, and partnerships. Contact us at community@bcjobs.ca today.

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How Much Does an Herbalist Earn? https://www.bcjobs.ca/blog/how-much-does-an-herbalist-earn/ Mon, 08 Jun 2020 19:02:31 +0000 https://www.bcjobs.ca/blog/?p=7328 When looking for herbalist jobs, you’re going to check the local job market to see what is out there. You might be wondering how much money an herbalist actually earns. There are plenty of these types of jobs, and the pay can vary. Here is what you have to know about earnings for herbalists. Average […]

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When looking for herbalist jobs, you’re going to check the local job market to see what is out there. You might be wondering how much money an herbalist actually earns. There are plenty of these types of jobs, and the pay can vary. Here is what you have to know about earnings for herbalists.

Average Salary as an Herbalist

There are a number of factors that will determine how much you make is a herbalist. There are different fields that a herbalist can work in after they have finished their training. They may work in education, business, production, research, or clinical practice as well as other job fields.

According to 2014 statistics, the average herbalist will make an income that comes in at just under $44,000 each year. Herbalists have the potential to earn more than this. The American herbalist Guild indicates that herbalists earn between $20,000 and $120,000. This will depend upon the individual success at the practice and the areas that they work in.

1. Clinical Practice

The clinical practice is one job that an herbalist may do. This is where the individual will create their own work. They may also join an existing health clinic and work with other health professionals. When you are a practitioner in this field, you will assist other clients with their individual health concerns. You may work with regular medical professionals or work independently. If you work for another company, then you will earn between 50 to $100 per hour. This will all depend upon your specialization and your skills.

2. Research

Herbalists may also work in clinical research. This could be for the private sector, university, or the government. There are many permanent as well as contracted positions. You will work in collaboration with researchers, or clinical practitioners from different institutions. You may work with indigenous or local cultures. The income for this position would be around $40,000 each year.

3. Manufacturing

There is a great demand for healthcare products. You may manufacture and formulate herbal merchandise (for example CBD and Kratom) that target various medical ailments. You could be working for a larger company and assisting with development and research for new products. Your experience and skill will determine how much you make in this field. Average salaries range anywhere from $40,000 to $100,000 each year.

4. Support and Customer Service

The job market for herbalists includes the areas of customer service and support. Many companies require support services for their customers since they sell natural health care products. This might be in research, manufacturing, or the retail sector. In these roles, you will assist customers with their concerns or questions about herbal health products.  Often you will work one-on-one with customers, working in a retail store, or a call center. In these roles, you can earn anywhere between $25,000 to $50,000 each year.

5. Education Sector

You might also work in the education sector. There is a demand for educators to understand herbal medicine. More people are looking for natural remedies for their health issues. You could work in both the public and the private sector. If you are an educator in this area, you will earn between $40 to $120 each hour, depending upon the audience that you’re working with. Your pay rate would go up as your experience grows in the holistic healing community.

6. Gardening

Supplement companies and those that deal with her herbs always need raw materials. You could find a job growing and looking after medicinal plants. You might work on a farm, or you might operate your own establishment. If you have experienced growing plants and herbs, then you could command a salary of between $20 to $45 each hour depending upon your skill and knowledge.

Conclusion

A career as an herbalist can be lucrative. You should ensure you have the right training. There are many colleges and universities that offer courses in this field. The more training and experience you have, the better off you’ll be in landing a job that is right for you.

 


About the Author

Ivy Chen is the founder and CEO of Alba Inc. She facilitated educational program cooperation between universities in British Columbia, Alberta, and southwestern China. In 2017, Ivy founded Alba and initiated over 26 cooperative projects with various institutions like the Canadian Embassy. Alba’s leading program (the Career Engagement Program), enables candidates to work with career advisors and guarantee a position within 90 days.

Visit BCJobs’ Blog for more tips.

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Top Companies That Are Hiring During The Coronavirus https://www.bcjobs.ca/blog/top-companies-that-are-hiring-during-the-coronavirus/ Wed, 06 May 2020 20:36:28 +0000 https://www.bcjobs.ca/blog/?p=7246 Current State Of The Job Market The coronavirus outbreak has, so far, had dramatic consequences for the job market. Almost overnight, social distancing and stay-at-home orders limited job search options and increased competition for the positions that remain open, thereby minimizing the chances of job search success [1]. Yet some companies — especially those categorized […]

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Current State Of The Job Market

The coronavirus outbreak has, so far, had dramatic consequences for the job market. Almost overnight, social distancing and stay-at-home orders limited job search options and increased competition for the positions that remain open, thereby minimizing the chances of job search success [1]. Yet some companies — especially those categorized as “essential” and which are involved in healthcare and online sales/service provision — are experiencing immense increases in sales [2]. These firms have responded by creating thousands of new job openings in order to meet demand, flooding the job market with open calls for even entry-level candidates.

Remote Work Opportunities During The COVID-19 Outbreak:

Companies that already were or have been able to quickly shift to offering all-online services are in desperate need of additional all-online staff to support increased demand [3]. For example, these industries (companies) include:

  • Online banking (like Citizens Bank and Supporting Strategies)
  • Online education (like Great Minds and K12)
  • Remote IT/computer support (like LiveArea, Red Hat, and Oracle)

Grocery Chains Hiring During The Coronavirus Outbreak:

As an essential business category, grocery stores have remained open and are experiencing incredible increases in product demand, making their need for retail and service employees, inventory management, and stockists significant [4]. Moreover, grocery chains are almost all investing in online-ordering and fulfillment (as well as home delivery) service options. Therefore, the job market for non-customer-facing positions like distribution center and delivery workers is growing.

  • Grocery chains are hiring (for both retail and distribution center employees), including Walmart, Loblaws, and Sobey (find out more here)
  • Outside of national and international grocery chains, many locally-owned and operated supermarkets are benefitting from booming demand; applicants should not limit their job search to just big-name and franchise stores [5].

Health & Pharmacy Companies Hiring During COVID-19:

Healthcare and healthcare-adjacent industries are both essential and thriving during the coronavirus outbreak; consequently, the job market for positions in the healthcare field is more promising than it has been in years [6]. For example:

  • Pharmaceutical companies like Shoppers Drugs Mart (in Canada) and CVS (in the U.S.) are both hiring thousands of new employees.
  • Telehealth service providers are seeing a boom in job search opportunities, as UnitedHealth Group, Netsmart, Teledoc, Doctor on Demand, and even niche/specialty service providers like teledentistry, teletherapy, and teledermatology firms seek to keep up with new online demand [7, 8, 9, 10].
  • In Canada, Dialogue Technologies are specifically looking for telehealth service providers, including nurse clinicians and practitioners, clinical psychologists, and social workers (find out more here).

Tech Companies Hiring During The Coronavirus Outbreak:

Tech companies that facilitate online communications and remote workforce operations are experiencing especially significant increases in demand, as are firms providing online at-home leisure activities (like streaming TV and gaming services).

  • Amazon is buoying the job market across the country, with nearly 1500 new positions open at the time of this writing in Canada, alone (find out more here).
  • Slack (the online communication firm) is currently hiring both sales and software engineers, with positions available in-person and for remote work (find out more here).
  • Online and mobile game developers, like Zynga, are also seeing a dramatic increase in consumer sales and support tickets, and are consequently looking to hire additional employees, especially software engineers (find out more here).
  • CSC Global — the world’s largest provider of digital brand and online business services — is currently looking for a wide variety of new hires (find out more here).

 


About the Author

Ivy Chen is the founder and CEO of Alba Inc. She facilitated educational program cooperation between universities in British Columbia, Alberta, and southwestern China. In 2017, Ivy founded Alba and initiated over 26 cooperative projects with various institutions like the Canadian Embassy. Alba’s leading program (the Enterprise Immersion Program), enables candidates to work with career advisors and guarantee a position within 90 days.

Visit BCJobs’ Blog for more tips.

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Sales and marketing labour market trends https://www.bcjobs.ca/blog/sales-and-marketing-labour-market-trends/ Mon, 01 Dec 2008 13:25:00 +0000 https://www.bcjobs.ca/career-advice/sales-and-marketing-labour-market-trends/ People who work in sales and marketing can be found in just about every field – including not-for-profit organizations. Companies need people to get customers to buy products. As a result, demand for sales and marketing professionals tends to be tied to the prospects of the relevant industry.

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People who work in sales and marketing can be found in just about every field – including not-for-profit organizations. Companies need people to get customers to buy products. As a result, demand for sales and marketing professionals tends to be tied to the prospects of the relevant industry. Moreover, our aging population is demanding high-touch, personalized service, creating more opportunities for sales professionals. And, with more people becoming immune to traditional advertising techniques, companies will call on marketers to become more creative and strategic.

Sales and marketing career ideas
Sales and marketing help connect buyers to sellers. People who work in marketing plan and implement strategies to raise awareness and get potential customers ready to buy. Sales professionals work at turning that awareness into actual sales – typically by working directly with customers. (https://austinpartybus.com/) People who work in sales and marketing tend to have dynamic personalities and an interest in building relationships.
Related to Sales and Marketing labour market trends

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Sample Sales Resume https://www.bcjobs.ca/blog/sample-sales-resume/ Mon, 01 Dec 2008 13:14:00 +0000 https://www.bcjobs.ca/career-advice/sample-sales-resume/ If you haven’t previously worked in sales and marketing or if you’re trying to change roles, consider using a functional or combination resume.

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 Sample_sales_resume (1)

John Doe

#1-1239 West Georgia Street, Vancouver, BCV6E 4R8

604-555-5555

john_doe@bcjobs.ca

Objective

  • To grow revenue for a leading software company as an inside sales representative

Profile

  • High energy sales specialist with strong background in consultative sales, inside sales and lead conversion.

Experience

  • Inside sales representative. Jen Erick Company. Vancouver. June 2006 to present.
    • Applied relationship building strategies to incoming sales inquiries and closed sales, exceeding personal quota by 5%.
    • Introduced solution selling techniques, increasing lead conversion rate by 10%.
    • Mentored and trained two junior representatives, increasing team sales by 37%.
  • Inbound sales representative. Callus Mobility. Vancouver. May 2004 to June 2006.
    • Applied product and service knowledge to cross-sell for inbound calls, increasing personal average per transaction value by 58%

Education

  • Marketing and Sales Certificate. University-College of the Fraser Valley. 2007.
  • Grade 12 Dogwood Diploma. D.W. Poppy Secondary School. Langley. 2003.

Awards and Recognition

  • “Rep of the Quarter” for Q1 and Q2 2007 for Jen Erick Company.
  • Top inbound calls representative for three quarters at Callus Mobility.

Is your resume ready now? BCJobs.ca is the largest job board in Western Canada. Search Sales and Marketing jobs now!

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Training and preparation for sales and marketing careers https://www.bcjobs.ca/blog/training-and-preparation-for-sales-and-marketing-careers/ Mon, 01 Dec 2008 13:06:00 +0000 https://www.bcjobs.ca/career-advice/training-and-preparation-for-sales-and-marketing-careers/ As with every industry these days, individuals with additional education will have the opportunity to advance further. While some may people may still be promoted on experience alone, taking additional courses or going back to school for marketing, sales, customer service or business will help you reach your sales and marketing career goals.

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Training_and_preparation_for_sales_and_marketing_careers Do I need post-secondary training or a degree to do sales and marketing?

As with every industry these days, individuals with additional education will have the opportunity to advance further. While some may people may still be promoted on experience alone, taking additional courses or going back to school for marketing, sales, customer service or business will help you reach your sales and marketing career goals.

For technical and industrial sales and marketing positions, you may need more than just sales and marketing experience. For example, many high tech firms favour candidates with engineering backgrounds and pharmaceutical companies tend to be drawn to people with science degrees.

Where can I get additional training?

BC Institute of Technology (BCIT) – various courses in sales and marketing management

www.bcit.bc.ca

Capilano College – various courses in sales and marketing

www.capcollege.ca

Douglas College – various courses in sales and marketing

www.douglas.bc.ca

Kwantlen University College – various courses in business and marketing

www.kwantlen.bc.ca

Langara College – various courses in marketing and sales

www.langara.bc.ca

Malaspina University-College – various courses in marketing, sales and business

www.mala.bc.ca

Open University (OU) and Open College (OC), Divisions of the Open Learning Agency (OLA) – courses in marketing, professional selling and computer applications in business

www.ola.bc.ca/ou/

Simon Fraser University – various courses and programs in business administration, marketing, business management, and professional development

www.sfu.ca

University College of the Fraser Valley (UCFC) – various programs in business administration, marketing and sales

www.ufv.ca

University of British Columbia (UBC) – various courses and programs in commerce, business administration, marketing and professional development

www.ubc.ca

Check out Sales and Marketing Jobs in BC

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Careers in the sales and marketing industry https://www.bcjobs.ca/blog/careers-in-the-sales-and-marketing-industry/ Mon, 01 Dec 2008 13:04:00 +0000 https://www.bcjobs.ca/career-advice/careers-in-the-sales-and-marketing-industry/ Sales and marketing involve putting products and services into the hands of customers in a profitable way. Sales includes the activities related to selling a product or service for money. Marketing means analyzing the needs of potential customers, developing a product to meet those needs, and connecting buyers and sellers.

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What is sales and marketing?

Sales and marketing involve putting products and services into the hands of customers in a profitable way. Sales includes the activities related to selling a product or service for money. Marketing means analyzing the needs of potential customers, developing a product to meet those needs, and connecting buyers and sellers.

What kinds of positions are available in the sales and marketing industry?

  • Advertising manager
  • Advertising account executive
  • Account executive
  • Business development
  • Product manager
  • Public relations director
  • Sales associate
  • Sales consultant
  • Sales representative
  • Sales manager
  • Marketing coordinator, manager or director
  • Marketing consultant
  • Territory manager
  • Manufacturer’s representative
  • Telemarketer
  • Inside/Outside sales representative
  • Graphic designer
  • Copywriter

What skills do I need to begin a sales and marketing career?

Most of the skills required for success in a sales and marketing career are the same as those required in any industry. But, generally speaking, you may want to focus on the following qualities:

  • Brainstorming – whether you want a creative role like graphic design or a more sales-focused position like account executive, brainstorming can help you come up with creative solutions for problems
  • Relationship building
  • Information technology – contact/customer relationship management systems, presentation software, office applications, order tracking, web analytics, etc.
  • Selling (even marketers need a good understanding of selling)
  • Marketing (even sales people need to work with marketing strategies)
  • Negotiating
  • Search Engine Optimization
  • Product knowledge – you’ll need to understand the products you sell or promote
  • Customer knowledge – to convince people to buy, you’ll need to understand their needs and the problems they solve by buying
  • Trend spotting
  • Planning – identifying opportunities, developing strategies, and implementing solutions
  • Presenting – public speaking, making sales presentations and pitching marketing strategies and creative work

How much will I make?

Sales and marketing jobs span a wide range of opportunities. As a result, junior sales associates in retail stores may make minimum wage while vice-presidents in software companies earn $150,000 or more a year. Marketing can see the same discrepancy. However, many CEOs and senior managers come from sales and marketing backgrounds, showing the sky’s the limit.

Sales professionals often receive a base salary plus commission or large bonuses for meeting goals. Depending on the industry and position, it may take up to several months before you build a “sales pipeline” of customers willing to buy. In those cases, employers usually provide a training wage or higher base salary for that time period.

In addition to your wages, many employers offer competitive benefits packages that include medical and dental plans, discounts on merchandise purchases and perqs or bonuses.

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