IT STARTED WITH A WHEEL Not a vision. Not a plan. Just a simple, well made wheel. Designed for the industry's best. By the industry's best.
Since 1996, our wheel brands have earned the trust of some of the most discerning critics in the custom and performance automotive industry. That trust is what American Rancing is founded on. It's what turned a wheel into a warehouse, into a company, that is the driving force in the aftermarket industry.
Today, the reach of our iconic brands makes American Racing a formidable presence in automotive and sport culture. Our brands are trusted on the track, on the street, and virtually anywhere that people experience a passion for what an automobile can be.
We welcome you to explore the unmatched quality, craftsmanship, performance, and style - in every rim, in every brand.
AFTER ALL, IT STARTED WITH A WHEEL
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