RSS Feed for BCjobs.ca - HR Resources Articles - Employer Branding http://www.bcjobs.ca/re/hr-centre/human-resource-advice/employer-branding en-ca Copyright (c)2012 BC Jobs Online Inc. All Rights Reserved support@bcjobs.ca Employers who grasp the connection between marketing techniques and talent attraction stand to gain the upper hand. Strong brands know who they are and engender consumer loyalty by living a life of alignment. This helps consumers know what they stand for and understand how to interact with them. To illustrate the point, let’s use the McDonald’s brand. No one would walk into a McDonald’s restaurant in search of a spaghetti dinner. Nor would we sit down at one of their molded plastic tables and expect wait staff to arrive with an order pad. We know McDonald’s for what their brand is: speed, a fairly consistent menu across geographies, and a standard ordering process that begins at the cash register. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-war-for-talent-branding-101-to-the-rescue http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-war-for-talent-branding-101-to-the-rescue Wed, 07 Dec 2011 10:04:21 PDT Is there such a thing as a completely unique employment brand? Perhaps if you are the White House, Disneyland or Google. Most employers, however, struggle to determine what is truly unique about them that can attract candidates who have many choices. Healthcare organizations describe themselves as “caring” places, where “you can make a difference.” Companies tell us that it’s all about “collaboration,” where your colleagues “feel like family.” Others speak in general terms about “career growth and opportunity.” How do you cut through the clichés and create something memorable and enticing to candidates, especially when you may not have one startlingly unique attribute to advertise? Consider the following: http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-myth-of-the-unique-employment-proposition http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-myth-of-the-unique-employment-proposition Thu, 01 Sep 2011 11:52:34 PDT If there is one company whose outlook and understanding of corporate culture impresses me, it is Zappos. What started as an online shoe retailer with an aim of providing the widest selection of footwear, later became a full-line clothing and merchandise provider with an annual revenue of over 1 billion USD. Their revised goal was to provide exceptional customer service to prompt repeat business. This has become their recipe for success. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-zappos-story-how-creating-a-corporate-culture-drives-recruitment-and-business-development-objectives http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-zappos-story-how-creating-a-corporate-culture-drives-recruitment-and-business-development-objectives Wed, 04 May 2011 10:34:57 PDT Once upon a time (sometime around 2005), most companies had mastered the art of using online tools to promote their products or services. Their websites were primarily focused on business activities and while some banner advertising and basic search engine optimization helped advertise their business on the web, it did little to promote the company brand to potential recruits. For that companies posted opportunities on their websites and possibly advertised them on BCjobs.ca or other job seeker sites. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/employer-branding-and-social-media-if-you-build-it-they-will-come http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/employer-branding-and-social-media-if-you-build-it-they-will-come Wed, 06 Apr 2011 10:09:30 PDT On average, people do 22 Google searches per day, each lasting about 11 seconds. Google has replaced encyclopaedias, directories and even ‘Mom’ in many cases (don’t tell her I said that) as the go-to resource for seeking answers. So it should come as no surprise that when people want to find out more about what kind of company yours is to work for, they ask Google. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/you-are-what-google-says-you-are http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/you-are-what-google-says-you-are Wed, 15 Dec 2010 07:31:20 PDT Social media is all about transparency. This can be a good thing! It’s a great opportunity for your company to share what it’s really like to work there, and show off the personality of your brand and your people. So how can you highlight the personality of your staff, and the environment of your company on sites like Facebook? http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/not-just-a-pretty-face-give-your-brand-a-little-personality http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/not-just-a-pretty-face-give-your-brand-a-little-personality Thu, 25 Nov 2010 11:17:53 PDT Employer branding means involving employees in the communication and characterization of a company’s brand. Many companies have moved employer branding into the world of social media and “Web 2.0”. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/employer-branding-the-web-2-0-way http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/employer-branding-the-web-2-0-way Tue, 02 Dec 2008 15:16:45 PDT Over the past decade, employment branding has increasingly become the critical issue for human resources thought leaders. Recently, the buzz has become almost deafening, although the concept itself is only vaguely understood by many. http://www.bcjobs.ca/re/hr-centre/hr-tools/branding/winning-the-war http://www.bcjobs.ca/re/hr-centre/hr-tools/branding/winning-the-war Tue, 02 Dec 2008 15:19:40 PDT To determine the parameters of a distinctive employment brand, it’s necessary to undergo a comprehensive evaluation process. This includes analyzing previous results, setting goals, defining a possible employment brand, substantiating the employment brand proposition and, possibly, conducting a focus group. http://www.bcjobs.ca/re/hr-centre/hr-tools/branding/focus-groups-7-steps-to-defining-your-unique-employment-brand http://www.bcjobs.ca/re/hr-centre/hr-tools/branding/focus-groups-7-steps-to-defining-your-unique-employment-brand Tue, 02 Dec 2008 15:28:04 PDT 2010 Opportunities Push Lower Mainland Companies To Re-evaluate Their Ability To Attract & Retain Top Talent http://www.bcjobs.ca/content/index.cfm?objectid=58F45B3D-1372-5900-ADD6BF3DBF7985EF http://www.bcjobs.ca/content/index.cfm?objectid=58F45B3D-1372-5900-ADD6BF3DBF7985EF Tue, 02 Dec 2008 15:28:51 PDT Employer branding, the darling of the human resources marketing machine, now includes employee branding. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/employer-branding-using-employee-branding http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/employer-branding-using-employee-branding Tue, 02 Dec 2008 15:29:40 PDT Every employer wants to be considered an employer of choice given today’s shrinking labour force and employee shortages. This is a fancied-up way of saying that the company is a great place to work. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/being-an-employer-of-choice http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/being-an-employer-of-choice Tue, 02 Dec 2008 15:31:06 PDT A positive and successful employer brand leads to greater retention and recruitment of top-notch employees and results in overall higher company productivity. Now let’s talk about the next step... http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-next-frontier-in-the-war-for-canada-s-talent http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-next-frontier-in-the-war-for-canada-s-talent Tue, 02 Dec 2008 15:31:57 PDT Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/benefits-of-employer-branding http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/benefits-of-employer-branding Tue, 02 Dec 2008 15:32:49 PDT So, you think creating an employment brand will help your organization attract, retain and repel employees – you are right on! Companies large and small are seeing a significant increase in the ROI of recruitment and retention programs by creating an employment brand. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/going-green-to-enhance-your-employment-branding-efforts http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/going-green-to-enhance-your-employment-branding-efforts Tue, 02 Dec 2008 15:34:56 PDT Every independent business owner knows that competing against the big boys for top talent has always been tough contest to win. With their well-recognized brands and rich benefits packages, large companies seem naturally to have what it takes to attract and retain great employees. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-four-ps-of-hiring-hr-takes-a-lesson-from-marketing http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/the-four-ps-of-hiring-hr-takes-a-lesson-from-marketing Mon, 23 Feb 2009 12:48:42 PDT Employees aren’t looking for perfection; they just want authenticity. They want to work for companies they can trust to be who they say they are and do what they say they’ll do, companies whose stated values are actually evident in the way they operate. Sound gooey? Numerous studies deliver hard data to support it. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/keeping-it-real http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/keeping-it-real Thu, 24 Sep 2009 12:54:53 PDT While recently on a trip down in the US, I was asked to participate in a taste test for Coke vs. Pepsi. Really… taste tests are still around. And this got me thinking about branding and how HR can make a difference to a corporate brand. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/building-an-internal-brand http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/building-an-internal-brand Mon, 28 Jun 2010 11:54:38 PDT Yes, yes, Wikipedia is not exactly the latest technology, but it still delivers on providing the latest information on anything, including your organization and its reputation as an employer. http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/wikipedia-and-your-employer-reputation http://www.bcjobs.ca/re/hr-resources/human-resource-advice/employer-branding/wikipedia-and-your-employer-reputation Mon, 28 Jun 2010 11:56:09 PDT