HR Resources » Human Resource Advice » Employer Branding » Winning the War

by Charles Kapec, Creative Strategist

NAS Recruitment Communications

Over the past decade, employment branding has increasingly become the critical issue for human resources thought leaders. Recently, the buzz has become almost deafening, although the concept itself is only vaguely understood by many. Within this paper, we’d like to focus on the basics: what employment branding means, how best to create your employment brand and the amount of effort needed to truly establish and maintain an effective employment brand.

What it Means, What it Takes and What You'll Gain

Understanding Employment Branding

Some Truths about Employment Branding

Taking Stock of what you have to offer

Making it Happen - The Discovery Process

Communication is Key to to building your employment Brand

Employment Branding is a Circular Process