Sharon Habib

Sharon is a principal at OutsideIN Communications, specializing in branding and communications. She has 15 years’ experience in branding, marketing and communications in a broad range of industries.

She has successfully led many branding initiatives for companies, products and legal entities such as pension and medical aid funds. Company brands include North Shore Credit Union, Software Productivity Centre, and Heath Benefits Consulting. Product brands include Estimate Professional - an award-winning software estimation tool, the EssentialSET product line and Vitality, a wellness publication. Sharon also led the rebranding and rollout communications strategies for the Mercedes Benz and Volkswagen pension funds in South Africa. She has held senior positions and has compiled and executed many marketing, communications and change communication strategies, with measurable effect.

Sharon is a mentor with the Telus New Ventures program, providing companies and individuals with guidance on branding and marketing strategies. She is also a presenter and trainer on a variety of related topics. She is innovative and creative, a strategist, and has strong written and oral communication skills.