Sandra Reder

Sandra Reder, CPC
Managing Partner/Director Vertical Bridge


With over 14 years of recruitment and management experience, Sandra has held various positions ranging from a recruiter with a Vancouver-based recruitment firm to the branch manager of two large multi-national employment agencies. In addition to her role with Vertical Bridge she mostly recently was the Principal of Innovate Consulting, a small boutique recruiting firm located on the West Coast. Her industry knowledge is comprehensive, and her understanding of current recruitment trends and practices is highly sought after. Sandra has extensive experience placing individuals at all levels in a wide range of industry, not-for-profit and public sector positions.

From her years in the business, Sandra is privy to information about companies that few employers ever hear directly from their ex-employees. She has in-depth experience with exit interviews, enough to know that an employee requiring a reference will rarely ever “burn a bridge”—thus producing information that is skewed and suspect. After years of hearing the concerns, complaints and challenges that individuals faced during their employment, Sandra became aware that companies do not realize how they are perceived in the employment market. That awareness produced Sandra’s strong interest in helping companies earn the designation “Employer of Choice.”

Sandra is a well regarded speaker on a variety of subjects, including “Recruitment, Assessment and Retention”, “Moving Beyond the Money—Is Your Firm an Employer of Choice?” and “Aim Higher! – Winners Do What Losers Won’t!”.

A member of the BC Human Resources Management Association (BCHRMA), Sandra holds the designation of Certified Personnel Consultant (C.P.C.). She is past chapter president of the Association of Canadian Search, Employment and Staffing Services (ACSESS), and currently the Chair of the Board of Governors for the Developmental Disabilities Foundation.