Increasingly the savvy job hunter, especially anyone working in a professional setting, is leveraging the awesome power of online recruitment tools with a LinkedIn profile. (Although other professional networking sites exist, such as Naymz and Plaxo, LinkedIn remains the undisputed leader.)
- Get a decent photo! It doesn’t have to be a headshot; it can be something with more character.
- Stick to one career goal. If your career could take you in three directions, best to choose one. Don’t dilute your LinkedIn presence with multiple interests.
- The Summary section, with 2000 characters at your disposal, must be powerful, compelling, well written and engaging! No inventory of ho-hum statements of accountabilities here! This is the place to market yourself, fully. Share your passion for your chosen field, own your abilities, and charm your readers with a few accomplishments.
- Complete each section to achieve more than 100 percent completion rate (the rating is generated on your behalf, and communicated to you by LinkedIn itself). This means populating the usual categories – education, work history – as well as soliciting more than three recommendations from colleagues.
- Update your profile with your current reading list, and post regular personal updates. Share news stories, quotes, insights, good books – don’t be afraid of this personal touch as your LinkedIn presence should ideally provide a taste of you, the person, not just you, the employee.
- Actively request recommendations, and seek out good industry connections.
- Demonstrate your expertise, interests, and personality by responding to questions posed in the groups you join, or by the general LinkedIn community.
- submitted by Stephanie Clark, www.newleafresumes.ca in Nanaimo B.C.